Category

Social media strategy
Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself… Instagram is awash with great visuals and content. If you’re a brand trying to post content purely for likes, based...
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Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘paid’ relationship between the influencer and the brand. Here’s what you need to know… The new guidelines from the Committee...
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B2B Huddle Cambridge
OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I had the pleasure of hosting the event and provided the opening address, including a batch of B2B social media case studies (several of...
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Airbnb Instagram case study
Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns. Here are five of...
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Content marketing metrics
Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a certain perspective, that’s extremely encouraging news. But, there’s still work to be done. Only 36% of organisations actually have a documented B2B content marketing...
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B2B Content Marketing
As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rundown of key strategies to get you started. Abandon the word ‘digital’ It may seem strange (and I’m already contradicting myself), but...
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customers on social media
Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to name and shame those same brands, so be wary – it doesn’t take much to sway others away from you. It blows...
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Instagram marketing 2016
The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre, more than 26% of adult internet users are now logging into Instagram on a monthly basis. If you’re still uncertain about the opportunities that Instagram...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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Augmented Reality… Virtual Reality… what even is real anymore? We have seen so many of these different terms being bounced around on newsfeeds everywhere but what are they? What functions and opportunities do they offer? And is this really the future of how everyone is going to interact? Over the course of two blog posts,...
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