We run industry-leading Influencer marketing programmes for B2B brands.
Influencer marketing is now an essential component for B2B brands.
We have developed sophisticated influencer marketing programmes for brands such as Refinitiv, Sage & Kingston Technology. By combining our expertise with online tools, we can identify and manage your influencers to deliver positive brand KPIs.
Our B2B Influencer Relationship Management (IRM) process employs seven different engagement models. We have used this methodology to create highly successful programmes for brands such as Sage and Thomson Reuters.
Typically we use a three-stage process:
We identify the top social media influencers in your industry/sector according to their reach, relevance and resonance.
We contact the influencers and set in place an equal value partnership which rewards them for participation in the programme.
We involve the influencers in a programme of activities, ranging from online engagement, to co-creation and events.
Contact us to see how we can help your business with B2B Influencer marketing and Influencer programme management.