B2B paid social advertising that delivers
Great content is wasted if no one sees it. Paid social ensures your message lands in front of the right people at the right time, in the right place. We create B2B paid social strategies that drive awareness, leads and real business impact, without burning budget on guesswork.
Ready to make every penny count?
Serious results need specialist paid social
Most social media managers aren’t ad specialists. As a B2B paid social agency, that’s where we come in. With an expert B2B paid social strategy, you’ll see stronger results, better targeting and budgets that actually work for you.
Our Paid Social Advertising team runs high-value global campaigns across LinkedIn, X, Facebook, Instagram and TikTok, designed to drive real business impact.
Want more leads from B2B paid social?
Here’s what our client had to say:
For Dassault Systèmes, we overshot lead generation targets by 400% at less than half the target CPL.
Our contribution was pivotal in securing the campaign's recognition as a finalist for Best Paid Social Campaign at the 2024 UK Paid Media Awards, showcasing the value of our partnership.
“Working closely with OST on our MBSE campaign was truly transformative. Their expertise and collaborative approach were instrumental in achieving outstanding results. Through meticulous A/B testing and targeted audience segmentation, OST guided us to surpass our goals, demonstrating the power of data-driven strategies.”
Cian O’Regan - EuroNorth Senior Manager, Digital Marketing at Dassault Systèmes
Our paid social advertising services…
B2B paid social strategy
We research your audience, industry and competitors to pinpoint the best targeting, platforms and ad formats for your goals. Then, we craft a strategy with impactful ads, smart budget allocation and ongoing optimisation to maximise ROI.
Paid social account set up
We’ll set up and optimise your ad accounts across all platforms, ensuring accurate tracking, targeting, and reporting. Need a smoother process? We’ll create campaign workflows that keep your ads running efficiently and effectively.
Paid social campaigns
We handle everything from targeting the right audience to creating and testing high-performing ads. With ongoing optimisation and budget management, we ensure every penny works harder, delivering maximum impact.
Paid social audits
We’ll analyse your past campaigns, reviewing targeting, creatives, copy and bidding to spot what’s working and what’s not. New to paid social? We’ll set industry benchmarks, so you know exactly what success should look like.
Paid social reporting
We track more than clicks. Lead tracking shows how prospects move from ad to conversion, while attribution analytics pinpoints which platforms and campaigns drive real results. With data that actually matters, we refine and optimise every campaign for maximum impact.
