Featured
27th November 2023
LinkedIn Rolls out Image Preview Change that Could Impact Link Clicks
We haven't seen any official announcements about this, but it looks like LinkedIn are rolling out a change to their image preview in organic link posts that could have an impact on clicks. We started seeing the new-look image previews last week.
Here's a quick summary of what we know so far and what we recommend doing to mitigate the impact:
What is the change to the LinkedIn image preview size?
The team at OST sta...
View this blog
1st November 2023
LinkedIn’s algorithm tweak has reduced reach by 66%. What can you do about it?
You may be aware that, earlier this year, LinkedIn tweaked their algorithm. This change has reportedly reduced post reach by an average of 66%. In this post we'll share a bit of insight into why this happened, how it affects you, what you can do about it.
How has the LinkedIn algorithm changed?
Before we dive into solutions, it's worth saying, LinkedIn's objective is entirely sensible. They want to prioritise busin...
View this blog
27th November 2023
LinkedIn Rolls out Image Preview Change that Could Impact Link Clicks
We haven’t seen any official announcements about this, but it looks like LinkedIn are rolling out a change to their image preview in organic link posts that could have an impact on clicks. We started seeing the n...
View this blog
8th November 2023
Top 11 B2B Social Media Agencies (2023)
What are the top B2B social media agencies?
If you’re looking for the top 10 B2B social media agencies, we’ve gone one better. We’ve curated a list of the top 11 B2B social media agencies that rank high...
View this blog
1st November 2023
LinkedIn’s algorithm tweak has reduced reach by 66%. What can you do about it?
You may be aware that, earlier this year, LinkedIn tweaked their algorithm. This change has reportedly reduced post reach by an average of 66%. In this post we’ll share a bit of insight into why this happened, ho...
View this blog
20th October 2023
How to Integrate Generative AI into Your B2B Marketing – Event Takeways
In our recent event in Cambridge, we had the opportunity to hear from Ben Lee, PR & Content Manager at Bidwells, and David McGuire, B2B copywriter & Creative Coach. They shared their experiences of using and expe...
View this blog
24th August 2023
8 B2B Event Tactics for Engaging Attendees
You’ve got people to attend your event. Well done! Now, how are you going to keep them engaged, give them an amazing experience and encourage them to share it with their friends and colleagues?
Here are 8 of our fa...
View this blog
13th July 2023
Personal Branding vs Social Exec Comms
Social Executive Communications (aka Social Exec Comms) and Personal Branding are two related concepts that focus on establishing and managing an individual’s reputation and presence in the digital space. They are ...
View this blog
1st June 2023
Thought-Leadership Ads: A Game-Changing Feature for B2B Marketers and Exec Comms
In the ever-evolving landscape of B2B social media, staying ahead of the curve is essential for brands looking to make a lasting impact. That’s why we were thrilled to hear LinkedIn announce an exciting new feature...
View this blog
18th May 2023
What is B2B Social Media Community Management?
B2B Social media community management is the process of using social media to build a strong and engaged community of customers, employees, and partners. This involves actively listening to your audience, responding to t...
View this blog
2nd May 2023
How digital activities affect the environment
We’ve been taught that ‘going paperless’ is a sustainable approach, yet as technology continues to evolve and we become more reliant, our digital footprint increases.
What is a digital footprint and how can thi...
View this blog
27th February 2023
Essential B2B Social Strategies for 2023
Obvious statement: Social media marketing is undergoing some pretty seismic changes at the moment.
We know, we know: “the sky is blue, grass is green…” Still, it’s hard to deny that social in 2022 has been pretty...
View this blog
