Category

Social media marketing
Airbnb Instagram case study
Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns. Here are five of...
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The Age of Share-Bait
It’s solid advice: if you want to get eyeballs on your blog posts, you need to have an engaging title. As the world becomes more connected through social media, the title now might be the only thing your readers actually read before sharing it. Welcome to the Age of Share-bait. A new report, ‘Social Clicks: What and Who Gets...
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B2B Content Marketing
As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rundown of key strategies to get you started. Abandon the word ‘digital’ It may seem strange (and I’m already contradicting myself), but...
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Instagram marketing 2016
The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre, more than 26% of adult internet users are now logging into Instagram on a monthly basis. If you’re still uncertain about the opportunities that Instagram...
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Instagram top posts
After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they are engaging with it. From a business perspective, we expect Instagram Insights to help us to make a stronger case for...
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A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company, Nissan, and airline, Aer Lingus. Here’s the low-down… Firstly, for those that don’t know – Conversocial is a social customer service tool and Synthesio is...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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VMA Awards
We are delighted to announce that OST has won the Digital Marketing Award at the 2016 Veterinary Marketing Awards (VMAs). As you may know, using social media to help promote pharmaceutical products is far from easy. There are products you simply cannot talk about in a public forum – even if the actual product is for...
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Ikea AR app
Welcome back! In my last post on this topic, I explained the differences between Augmented Reality [AR] and Virtual Reality [VR] – if you haven’t read it, check it out here. This post will mainly be focusing on how these technologies are changing our interactions with those around us – both businesses and consumers alike....
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Last week, Instagram announced that a major change was coming. This change is to introduce and algorithm-driven feed. In Instagram’s own words: “to improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most“. This is a controversial step, though perhaps less so now than it would previously...
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