Category

Social media marketing
video marketing
‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my previous role with the University of Cambridge my aim was to improve not only what we were doing, but how we were doing it. With...
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This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in...
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Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself… Instagram is awash with great visuals and content. If you’re a brand trying to post content purely for likes, based...
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increase app downloads
You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz. Nothing. Having worked on app development, launch and promotion campaigns over the years, we have some experience of this feeling, so here are our top...
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Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘paid’ relationship between the influencer and the brand. Here’s what you need to know… The new guidelines from the Committee...
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Getting started with social media marketing1
How should we get started with social media marketing? If this is a question you’re currently battling with, the video below may be the answer to your prayers. It was filmed at the OST office in the Summer of 2016. Part of a ‘Small Business Heroes‘ feature run by Direct Line Insurance, our Managing Director,...
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Wendy's Twitter Account
Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from both Mariah Carey and Robbie Williams causing a stir on both sides of the pond with audiences...
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OST Marketing Team
Last week saw the long awaited results of the 2016 Cambridgeshire Digital Awards. I’m pleased to announce that OST scooped four fantastic awards – and also won the quiz! We entered work for some of our best known clients across a wide range of services, including social media, blogging, B2B content marketing and video animation....
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social media video campaign
On World Mental Health Day this year OST Marketing ran a social media video campaign to  raise awareness of a free online therapy service.  Social media is not often associated positively with mental health issues, in fact it is frequently seen as fueling the stigma by facilitating bullying and anonymous negativity. With this in mind,...
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Cambridge Digital Marketing Agency
We’re (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year. As a rule we haven’t tended to shout from the rooftops about our work – and with hindsight this approach appears short-sighted; it seems we’re doing a pretty fine job! We...
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