Category

Content marketing
The Age of Share-Bait
It’s solid advice: if you want to get eyeballs on your blog posts, you need to have an engaging title. As the world becomes more connected through social media, the title now might be the only thing your readers actually read before sharing it. Welcome to the Age of Share-bait. A new report, ‘Social Clicks: What and Who Gets...
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Content marketing metrics
Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a certain perspective, that’s extremely encouraging news. But, there’s still work to be done. Only 36% of organisations actually have a documented B2B content marketing...
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B2B Content Marketing
As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rundown of key strategies to get you started. Abandon the word ‘digital’ It may seem strange (and I’m already contradicting myself), but...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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VMA Awards
We are delighted to announce that OST has won the Digital Marketing Award at the 2016 Veterinary Marketing Awards (VMAs). As you may know, using social media to help promote pharmaceutical products is far from easy. There are products you simply cannot talk about in a public forum – even if the actual product is for...
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Augmented Reality… Virtual Reality… what even is real anymore? We have seen so many of these different terms being bounced around on newsfeeds everywhere but what are they? What functions and opportunities do they offer? And is this really the future of how everyone is going to interact? Over the course of two blog posts,...
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Twitter algorithm
Last week Twitter launched an algorithm to prioritise the ‘best’ Tweets at the top of each users timeline. This is controversial, but in reality changes very little. Here’s why… In case you missed it, Twitter has finally implemented the long-anticipated change to how it’s users timelines are prioritised. Formerly, Tweets would appear in strictly reverse...
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private social media
At the start of January I was asked by a brand to present a review of the top 10 leading trends in social media for 2016. This is the first post in a series I’ll be writing about the trends I selected. A few months ago, Martin Hill-Wilson (who wrote the book on social customer service, literally),...
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