Tag

social media trends
How much has social media changed
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to how we consume media, connect with people, and entertain ourselves. Our work, social lives and hobbies were all forced...
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Whats new for social media marketing in 2020?
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements of what should make up your strategy; all brought to you by our paid media,...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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Every week we’ll be sharing the latest social media news. This week we’ve got updates about Periscope, Facebook, Peach and Twitter. Enjoy!     Periscope is now viewable in your Twitter feed Periscope and Twitter have announced that from now on, Periscope can be streamed from within tweets; meaning that people will not have to open up...
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private social media
At the start of January I was asked by a brand to present a review of the top 10 leading trends in social media for 2016. This is the first post in a series I’ll be writing about the trends I selected. A few months ago, Martin Hill-Wilson (who wrote the book on social customer service, literally),...
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