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social media spend
8 Tips to maximise your paid social advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects for the advertising industry in 2021 are looking up. Social media could be the most effective area to focus your budget, in terms...
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As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social media? We draw heavily on the findings of the August 2019 CMO Survey report, which can be found here. Companies spend 12% of their marketing...
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