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influencer marketing
Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can make sure your spend punches above its weight and delivers results. Influencer marketing keeps on rolling Despite much...
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OST Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10cal Jelly Hartley’s 10cal Jelly is a fun, delicious, low-calorie treat, popular among those looking to lose weight. Hartley’s enlisted OST to run a social media campaign to promote...
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As influencer marketing continues to be recognised as a valuable opportunity, many companies are starting to extend their reach and run international influencer marketing campaigns. We run global campaigns for many of our clients – so can share some pointers on what to look out for.  Here are 4 things to remember when partnering with influencers...
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We had a fantastic Consumer Influencer Marketing Huddle a couple of weeks ago, with insightful workshops, talks and panel discussions on influencer marketing that we have to share. An interesting section of the morning was our influencer panel, where we invited industry-working influencers to share their thoughts on influencer relationship management (IRM) best practice. We...
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Instagram social media management
Engaging with, and building communities is a key aspect of social media management across all platforms, but especially on Instagram. Boasting features that no other platform offers and with social media giant, Facebook, behind it, Instagram is a no-brainer for our consumer clients and many of the B2B brands we work with. Instagram has evolved...
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At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes are brands and influencers looking to achieve? When first looking at this topic many brands automatically assume that influencers are looking for payment and a...
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This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you weren’t able to attend, fear not – we have a breakdown of the day here… The day began with our hosts, Luke Brynley-Jones, OST’s managing...
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influencer marketing tips
Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to boost sales. As a social media agency, we strive to meet our clients’ requirements when working with influencers. However, it’s also crucial to zoom in...
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