Category

Social media strategy
TikTok tips and tricks
You might see TikTok as the next big app for Gen Z to chase viral video stardom on, but it’s actually so much more than that. At a time when the social media algorithms are out in full force on Instagram, Facebook, YouTube, and Twitter limiting a brand’s reach left, right, and centre –  TikTok is...
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Calum Meet the team
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, influencers, community managers and marketers, and we’d like for you to get to know them a little bit more....
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8 Tips to maximise your paid social advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects for the advertising industry in 2021 are looking up. Social media could be the most effective area to focus your budget, in terms...
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Fill out our social strategy survey to be a part.
Want to know the biggest trends in social marketing for 2021?  As is the tradition at this time of year, OST’s teams of strategists, marketers, and creatives are pondering about the next 12 months, for the Social Media Strategy Report 2021. We’re looking at how different, if at all, our clients’ social strategies will be...
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How much has social media changed
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to how we consume media, connect with people, and entertain ourselves. Our work, social lives and hobbies were all forced...
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6 Ways to create inclusive content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is a drastic case of misrepresentation on social media. So, instead of being part of the problem, be part of...
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TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team wanted to get stuck in to see how the TikTok offering would compare to other social platforms. Why run a TikTok advertising...
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Instagram Stories
There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which ones to try or which ones would best suit your needs? And how do you know if they’re going...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
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