Category

Social media strategy
TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team wanted to get stuck in to see how the TikTok offering would compare to other social platforms. Why run a TikTok advertising...
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There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which ones to try or which ones would best suit your needs? And how do you know if they’re going...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
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With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come across? Is there any point in pushing marketing content? Update: for those who prefer watching rather than reading, I’ve added a video...
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Video Marketing 101: Where to start when everyone else is already ahead
We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique perspective into the company, and can serve as a great tool in educating your audience on new products.  So, when the rest of your competitors...
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This is the last in our series of posts by our Paid Social Managers, Sophie Watson and Calum Tynan, who explore the transition between PPC and social advertising. Find out why customers are switching to paid social, and why you should consider applying this to your own social strategy. Download the ebook for the full...
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How to super-charge your video marketing in 2020
This is the fifth chapter from our latest ebook on everything you need to know to create an effective social media marketing strategy. Sharing his knowledge of video marketing for 2020 is Account Manager, Freddie Bendall. He will explore the way in which to start using video in posts by reflecting on some of the...
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Instagram features to focus on in 2020
Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features and how to harness them as a part of your social media strategy for 2020. Download the ebook for the full 2020 social media marketing...
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Developments in B2B Influencer Marketing
Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may impact your strategy. Read all about what motivates your influencers and our recommendations on how to get them on board. Download the ebook for the...
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