Category

Social media marketing
Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. When community management is done right, it can do wonders for brand reputation. And the open, two-way nature of...
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Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
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5 of the smartest ways to use Instagram marketing
877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping your profile up-to-date and providing your audience with real value, you’re unlikely to be reaping the rewards. So, how about some innovative ideas to freshen...
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Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can make sure your spend punches above its weight and delivers results. Influencer marketing keeps on rolling Despite much...
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OST Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10cal Jelly Hartley’s 10cal Jelly is a fun, delicious, low-calorie treat, popular among those looking to lose weight. Hartley’s enlisted OST to run a social media campaign to promote...
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As influencer marketing continues to be recognised as a valuable opportunity, many companies are starting to extend their reach and run international influencer marketing campaigns. We run global campaigns for many of our clients – so can share some pointers on what to look out for.  Here are 4 things to remember when partnering with influencers...
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Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience. This often translates into improved ROI. When I’m running a large-scale international LinkedIn advertising campaign for a B2B brand there are three main rules...
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influencer marketing tips
Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to boost sales. As a social media agency, we strive to meet our clients’ requirements when working with influencers. However, it’s also crucial to zoom in...
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video marketing
‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my previous role with the University of Cambridge my aim was to improve not only what we were doing, but how we were doing it. With...
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This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in...
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