Category

Social media marketing
What's new In social - Feb
What’s New in Social? Social media is a beast, with a billion moving parts. Algorithms. New platforms, latest features, channel-specific strategies, influencers. Trending topics, best times to post, engagement Vs lead generation, social selling, just to name just a few. There’s a lot going on across social media and it can often feel like if...
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8 Tips to maximise your paid social advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects for the advertising industry in 2021 are looking up. Social media could be the most effective area to focus your budget, in terms...
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Twitter Fleets are like stories on other social platforms, but better
Fleets is one of Twitter’s newest features, introduced in late 2020. It is a way to post your Fleeting thoughts on Twitter with confidence. Fleet’s are comparable to ‘Stories’ which appear on most other Social Media platforms, whereby they only last 24 hours. This post will disseminate how your brand can take advantage of this...
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How will COVID change your digital marketing strategy for 2021
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social media strategy for coronavirus. With social media usage spiking and brand engagements dropping, marketing strategies needed...
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6 Ways to create inclusive content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is a drastic case of misrepresentation on social media. So, instead of being part of the problem, be part of...
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Instagram Stories
There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which ones to try or which ones would best suit your needs? And how do you know if they’re going...
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Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. When community management is done right, it can do wonders for brand reputation. And the open, two-way nature of...
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Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
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5 of the smartest ways to use Instagram marketing
877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping your profile up-to-date and providing your audience with real value, you’re unlikely to be reaping the rewards. So, how about some innovative ideas to freshen...
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Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can make sure your spend punches above its weight and delivers results. Influencer marketing keeps on rolling Despite much...
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