Category

Influencer Marketing
DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
Read More
OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our favourites, featuring technology brands you might just have heard of… #RefinitivSocial100 Refinitiv is a global provider of financial market...
Read More
B2B technology influencer marketingr
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns and offering them genuine benefits for their involvement, tech brands are creating new marketing opportunities. At OST we’re lucky enough...
Read More
Instagram features to focus on in 2020
Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features and how to harness them as a part of your social media strategy for 2020. Download the ebook for the full 2020 social media marketing...
Read More
Developments in B2B Influencer Marketing
Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may impact your strategy. Read all about what motivates your influencers and our recommendations on how to get them on board. Download the ebook for the...
Read More
How should consumer brands work with Influencers?
This is the second in a series of blog posts brought to you by OST Marketing. In this chapter, our Senior Account Director, Stef Lait will explore the integration of influencers into your brand and strategy, reflecting on why you should work with influencers and how to get started. Download the ebook for the full...
Read More
Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can make sure your spend punches above its weight and delivers results. Influencer marketing keeps on rolling Despite much...
Read More
OST Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10cal Jelly Hartley’s 10cal Jelly is a fun, delicious, low-calorie treat, popular among those looking to lose weight. Hartley’s enlisted OST to run a social media campaign to promote...
Read More
As influencer marketing continues to be recognised as a valuable opportunity, many companies are starting to extend their reach and run international influencer marketing campaigns. We run global campaigns for many of our clients – so can share some pointers on what to look out for.  Here are 4 things to remember when partnering with influencers...
Read More
We had a fantastic Consumer Influencer Marketing Huddle a couple of weeks ago, with insightful workshops, talks and panel discussions on influencer marketing that we have to share. An interesting section of the morning was our influencer panel, where we invited industry-working influencers to share their thoughts on influencer relationship management (IRM) best practice. We...
Read More
1 2