Category

Digital marketing
TikTok tips and tricks
You might see TikTok as the next big app for Gen Z to chase viral video stardom on, but it’s actually so much more than that. At a time when the social media algorithms are out in full force on Instagram, Facebook, YouTube, and Twitter limiting a brand’s reach left, right, and centre –  TikTok is...
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The 5 best B2B Marketing Conferences
Why attend a B2B marketing conference this year? Engage with experts on a personal level, attend workshops and sessions that you’re actually interested in, get a different point of view, and network with like-minded individuals in the industry, are just some of the opportunities on offer at B2B marketing conferences.  Some conferences are planning to...
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The DigiConf Committee
How did we decide the line-up for DigiConf21? To ensure our virtual conference is relevant and useful, we’ve consulted with a variety of industry experts to recommend and draw speakers and panelists on specific topics. As a result, the sessions and speakers at DigiConf are constructed and advised by some of the sharpest minds in...
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8 Tips to maximise your paid social advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects for the advertising industry in 2021 are looking up. Social media could be the most effective area to focus your budget, in terms...
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How much has social media changed
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to how we consume media, connect with people, and entertain ourselves. Our work, social lives and hobbies were all forced...
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How will COVID change your digital marketing strategy for 2021
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social media strategy for coronavirus. With social media usage spiking and brand engagements dropping, marketing strategies needed...
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6 Ways to create inclusive content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is a drastic case of misrepresentation on social media. So, instead of being part of the problem, be part of...
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TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team wanted to get stuck in to see how the TikTok offering would compare to other social platforms. Why run a TikTok advertising...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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Working from home
Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard to know how to keep your team happy and motivated in such...
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