Category

Digital marketing
How much has social media changed
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to how we consume media, connect with people, and entertain ourselves. Our work, social lives and hobbies were all forced...
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How will COVID change your digital marketing strategy for 2021
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social media strategy for coronavirus. With social media usage spiking and brand engagements dropping, marketing strategies needed...
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6 Ways to create inclusive content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is a drastic case of misrepresentation on social media. So, instead of being part of the problem, be part of...
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TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team wanted to get stuck in to see how the TikTok offering would compare to other social platforms. Why run a TikTok advertising...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard to know how to keep your team happy and motivated in such...
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8 Social Media Events to Attend
Add some of the UK’s leading social media and digital marketing events into your calendar for 2020.  With such a huge selection of incredible events across the country, it is often difficult to know where to start. But, don’t worry, we’ve done the research for you and can help you choose the best events for...
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Whats new for social media marketing in 2020?
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements of what should make up your strategy; all brought to you by our paid media,...
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With only a week until our Social Strategy in 2020 seminar in Cambridge, we asked one of our speakers, Helen Sharpe, Content & Social Media Manager at Interflora, for her insights into social media strategy for 2020. Here’s what she said: 1. What do you see as the biggest social media challenge facing brands today?...
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This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in...
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