Category

B2B marketing
We turned DigiConf into a virtual event. These are our lessons learned.
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 2020 but due to COVID-19, we had to quickly adapt our strategy to meet the government...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our favourites, featuring technology brands you might just have heard of… #RefinitivSocial100 Refinitiv is a global provider of financial market...
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B2B technology influencer marketingr
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns and offering them genuine benefits for their involvement, tech brands are creating new marketing opportunities. At OST we’re lucky enough...
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Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience. This often translates into improved ROI. When I’m running a large-scale international LinkedIn advertising campaign for a B2B brand there are three main rules...
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At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes are brands and influencers looking to achieve? When first looking at this topic many brands automatically assume that influencers are looking for payment and a...
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This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you weren’t able to attend, fear not – we have a breakdown of the day here… The day began with our hosts, Luke Brynley-Jones, OST’s managing...
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Top B2B Marketing Agencies
I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by b2bmarketing.net and published in a downloadable guide, is dominated by very large, international agencies such as Oliver, Bray Leino and OgilvyOne Business, but also features a surprising number of...
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B2B Marketing Awards - best use of social media
August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been working with Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, for four years in both...
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B2B Huddle Cambridge
OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I had the pleasure of hosting the event and provided the opening address, including a batch of B2B social media case studies (several of...
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