Category

B2B marketing
B2B Influencer Campaigns -8 Steps to launch
You read the phrase ‘influencer marketing’ and your mind immediately turns to Love Island contestants promoting teeth whitener and brand giveaways, and your eyes immediately roll to the back of your head – That’s not what we’re talking about, we’re talking about B2B Influencers, and how to activate them in a campaign, of course! Influencer...
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What are the biggest challenges in SEO?
Jono Alderson, Special Ops at Yoast, hosted an insightful session at DigiConf21, where he shared his expertise on SEO and getting the most from your online activity. Online behaviour has drastically changed over the last year, so taking on everything we learned from Jono, we had to take a deeper look into the biggest challenges...
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The 5 best B2B Marketing Conferences
Why attend a B2B marketing conference this year? Engage with experts on a personal level, attend workshops and sessions that you’re actually interested in, get a different point of view, and network with like-minded individuals in the industry, are just some of the opportunities on offer at B2B marketing conferences.  Some conferences are planning to...
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The DigiConf Committee
How did we decide the line-up for DigiConf21? To ensure our virtual conference is relevant and useful, we’ve consulted with a variety of industry experts to recommend and draw speakers and panelists on specific topics. As a result, the sessions and speakers at DigiConf are constructed and advised by some of the sharpest minds in...
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B2B brands have not been looking at Facebook Groups: they should be.
Social media platforms are in constant competition with each other to delight users with the next big thing. From Twitter Fleets to Instagram Reels, each platform is trying to absorb and recreate each other’s features, but there are still some untapped existing opportunities to take advantage of.  Facebook Groups can be an invaluable marketing and...
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DigiConf launch announced
Last year, we launched DigiConf, our first-ever B2B digital marketing conference. Like pretty much everything that was planned in 2020, DigiConf, which was originally planned to be an in-person event, had to be moved online. However, we ended up loving this format, as it gave us more opportunities for audience engagement, and the chance to...
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8 Tips to maximise your paid social advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects for the advertising industry in 2021 are looking up. Social media could be the most effective area to focus your budget, in terms...
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Promoting our co-marketing report on agricultural influencers
Influencer marketing has become a staple for marketing strategies, and it’s no different in the agricultural industry, with agricultural influencers able to benefit your bottom line. Many farmers and agricultural workers are big users of social media, sharing an insight into the world of food, farming, and agriculture like never before. Working with the right...
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We turned DigiConf into a virtual event. These are our lessons learned.
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 2020 but due to COVID-19, we had to quickly adapt our strategy to meet the government...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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