Category

B2B marketing
Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience. This often translates into improved ROI. When I’m running a large-scale international LinkedIn advertising campaign for a B2B brand there are three main rules...
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At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes are brands and influencers looking to achieve? When first looking at this topic many brands automatically assume that influencers are looking for payment and a...
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This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you weren’t able to attend, fear not – we have a breakdown of the day here… The day began with our hosts, Luke Brynley-Jones, OST’s managing...
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Top B2B Marketing Agencies
I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by b2bmarketing.net and published in a downloadable guide, is dominated by very large, international agencies such as Oliver, Bray Leino and OgilvyOne Business, but also features a surprising number of...
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B2B Marketing Awards - best use of social media
August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been working with Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, for four years in both...
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B2B Huddle Cambridge
OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I had the pleasure of hosting the event and provided the opening address, including a batch of B2B social media case studies (several of...
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b2b digital marketing agency
OST has been listed among the top 10 fastest growing B2B digital marketing agencies in the UK. Based on bench-marking research by B2B Marketing, we are ranked 7th among the fastest growing agencies in the country. B2B content marketing has always been one of our strengths. Following early successes with Cambridge technology brands, such as...
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OST Marketing Digital Champions
    Having scooped four awards in November’s Cambridgeshire Digital Awards, we are excited to find out that we have been entered into the Digital Champions Awards in London next year for the Zoetis Business Blog. Here’s what we won… Gold for Business Blog on behalf of Zoetis Silver for Use of Social Media for...
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In 2015 LinkedIn launched Sponsored InMails, an exciting new opportunity for B2B marketers to reach prospects directly in their inbox. However, with a minimum spend of around $10,000 it was out of reach for a lot of businesses. If that applied to you, then there is good news! LinkedIn has now included Sponsored InMail in...
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OST Marketing Team
Last week saw the long awaited results of the 2016 Cambridgeshire Digital Awards. I’m pleased to announce that OST scooped four fantastic awards – and also won the quiz! We entered work for some of our best known clients across a wide range of services, including social media, blogging, B2B content marketing and video animation....
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