Category

B2B marketing
B2B brands have not been looking at Facebook Groups: they should be.
Social media platforms are in constant competition with each other to delight users with the next big thing. From Twitter Fleets to Instagram Reels, each platform is trying to absorb and recreate each other’s features, but there are still some untapped existing opportunities to take advantage of.  Facebook Groups can be an invaluable marketing and...
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DigiConf launch announced
Last year, we launched DigiConf, our first-ever B2B digital marketing conference. Like pretty much everything that was planned in 2020, DigiConf, which was originally planned to be an in-person event, had to be moved online. However, we ended up loving this format, as it gave us more opportunities for audience engagement, and the chance to...
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8 Tips to maximise your paid social advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects for the advertising industry in 2021 are looking up. Social media could be the most effective area to focus your budget, in terms...
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Promoting our co-marketing report on agricultural influencers
Influencer marketing has become a staple for marketing strategies, and it’s no different in the agricultural industry, with agricultural influencers able to benefit your bottom line. Many farmers and agricultural workers are big users of social media, sharing an insight into the world of food, farming, and agriculture like never before. Working with the right...
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We turned DigiConf into a virtual event. These are our lessons learned.
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 2020 but due to COVID-19, we had to quickly adapt our strategy to meet the government...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our favourites, featuring technology brands you might just have heard of… #RefinitivSocial100 Refinitiv is a global provider of financial market...
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B2B technology influencer marketingr
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns and offering them genuine benefits for their involvement, tech brands are creating new marketing opportunities. At OST we’re lucky enough...
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Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience. This often translates into improved ROI. When I’m running a large-scale international LinkedIn advertising campaign for a B2B brand there are three main rules...
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At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes are brands and influencers looking to achieve? When first looking at this topic many brands automatically assume that influencers are looking for payment and a...
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