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Airbnb Instagram case study

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at...
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Content marketing metrics

6 practical tips for creating your own B2B content marketing strategy

Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis....
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B2B Content Marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start;...
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customers on social media

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people...
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Instagram marketing 2016

5 tips for improving your Instagram marketing

The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre,...
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Instagram top posts

Instagram Insights are coming. Here’s the low-down…

After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your...
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Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company,...
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SCSS16 social customer service training

14 Essential Social Customer Service Strategy Insights

This week I hosted the UK’s Social Customer Service Summit in London. If you don’t know it – it’s an unique event that brings together around 100 brands to discuss...
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Social Media Influencer

Rise of the social media influencer – how to identify and engage with brand advocates.

Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or...
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