video marketing

Click, Watch, Engage: 3 tips to improve your video marketing

‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my...
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Top B2B Marketing Agencies

OST Named Among the UK’s Top B2B Marcomms Agencies

I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by and published...
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7 essential influencer marketing tips from the experts

OST hosted the 2nd Influencer Marketing Huddle in London yesterday in partnership with influencer marketing platform, Onalytica. The half-day workshop was attended by representatives of 45 brands and speakers including Tim McLoughlin from...
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Snapchat vs Instagram: Which is better for marketing?

At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with photo-sharing app Snapchat attracting...
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B2B Marketing Awards - best use of social media

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B...
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What does GDPR mean for social media marketers?

This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as...
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Spreading stories: Jon Torrens speaks at OST University

Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an...
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Instagram Marketing Strategy – Find a niche and run with it!

Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate –...
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increase app downloads

5 ways to increase app downloads using social media

You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz....
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