Blog

ICYMI: LinkedIn Sponsored InMail’s are now available for all

In 2015 LinkedIn launched Sponsored InMails, an exciting new opportunity for B2B marketers to reach prospects directly in their inbox. However, with a minimum spend of around $10,000 it was...
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OST Marketing Team

OST wins Gold, Silver and Bronze at Cambridgeshire Digital Awards

Last week saw the long awaited results of the 2016 Cambridgeshire Digital Awards. I’m pleased to announce that OST scooped four fantastic awards – and also won the quiz! We...
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social media video campaign

Lifting the veil on mental health with a social media video campaign

On World Mental Health Day this year OST Marketing ran a social media video campaign to  raise awareness of a free online therapy service.  Social media is not often associated...
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Cambridge Digital Marketing Agency

Cambridge digital marketing agency shortlisted for five awards

We’re (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year. As a rule we haven’t tended...
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Airbnb Instagram case study

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at...
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The Age of Share-Bait

Share-bait: 60% of links shared on social media are unread

It’s solid advice: if you want to get eyeballs on your blog posts, you need to have an engaging title. As the world becomes more connected through social media, the title now might...
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Content marketing metrics

6 practical tips for creating your own B2B content marketing strategy

Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis....
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B2B Content Marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start;...
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customers on social media

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people...
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