Image of our Head of Design, Dan Brand

OST Boosts Creative Studio with Experienced Head of Design Hire

We are super excited to announce the arrival of Daniel Brand as our new Head of Design. Dan has joined OST from iCandy pushchairs, a brand well-known globally for its...
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How much has social media changed

How Much Has Social Media Usage Changed in 2020?

It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020...
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How will COVID change your digital marketing strategy for 2021

How will COVID-19 change your Digital Marketing Strategy for 2021?

In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog...
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6 Ways to create inclusive content

Six Ways to Create Inclusive Social Media Content

Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old...
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Does TikTok Advertising Work?

TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our...
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Instagram Stories

How To Take Your Instagram Stories To The Next Level

There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great,...
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DigiConf 2020

DigiConf: The FREE B2B Digital Marketing Conference You Can’t Afford to Miss

On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas...
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3 Advanced B2B Influencer Marketing Case Studies

OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing...
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B2B technology influencer marketingr

How should B2B companies work with technology influencers?

Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers,...
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