Blog

Should You Switch Your Ad Budget to Paid Social in 2020?

This is the last in our series of posts by our Paid Social Managers, Sophie Watson and Calum Tynan, who explore the transition between PPC and social advertising. Find out...
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How to super-charge your video marketing in 2020

How to Super-charge your Video Marketing in 2020

This is the fifth chapter from our latest ebook on everything you need to know to create an effective social media marketing strategy. Sharing his knowledge of video marketing for...
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Instagram features to focus on in 2020

Five Instagram Features to Focus on in 2020

Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features...
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Developments in B2B Influencer Marketing

Developments in B2B Influencer Marketing for 2020

Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may...
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How should consumer brands work with Influencers?

How Should Consumer Brands Work with Influencers?

This is the second in a series of blog posts brought to you by OST Marketing. In this chapter, our Senior Account Director, Stef Lait will explore the integration of...
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Whats new for social media marketing in 2020?

What’s New for Social Media Marketing in 2020?

Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing...
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Social Media Strategy for 2020: Challenges, Opportunities and things to STOP doing!

With only a week until our Social Strategy in 2020 seminar in Cambridge, we asked one of our speakers, Helen Sharpe, Content & Social Media Manager at Interflora, for her...
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How Much Should Brands Spend on Social Media?

As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social...
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What Does an Influencer Marketing Agency Do?

Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s...
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