Community Management Examples

Community Management Examples – 6 Brands Who Are Doing It Right

Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in...
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3 Advanced B2B Influencer Marketing Case Studies

OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing...
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B2B technology influencer marketingr

How should B2B companies work with technology influencers?

Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers,...
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Great Examples of How Consumer Brands Are Adapting to Coronavirus

Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top,...
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Virtual Lunches and a Sing-along: OST’s Working from Home Experience

Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new...
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How to Adjust Your Social Media Strategy for Coronavirus

With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will...
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Video Marketing 101: Where to start when everyone else is already ahead

Video Marketing 101: Where to Start When Everyone Else is Already Ahead

We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique...
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5 of the smartest ways to use Instagram marketing

5 of the Smartest Ways to Use Instagram for Marketing

877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping...
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8 Social Media Events to Attend

8 Must-Attend Social & Digital Marketing Events in 2020

Add some of the UK’s leading social media and digital marketing events into your calendar for 2020.  With such a huge selection of incredible events across the country, it is...
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