Blog

Snapchat vs Instagram: Which is better for marketing?

At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with photo-sharing app Snapchat attracting...
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B2B Marketing Awards - best use of social media

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B...
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What does GDPR mean for social media marketers?

This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as...
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Spreading stories: Jon Torrens speaks at OST University

Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an...
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Instagram Marketing Strategy – Find a niche and run with it!

Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate –...
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increase app downloads

5 ways to increase app downloads using social media

You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz....
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What do the new influencer marketing guidelines mean for brands?

Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your...
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B2B Huddle Cambridge

How to create your B2B social media strategy – Cambridge #B2BHuddle

OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media...
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Getting started with social media marketing1

How to get started with social media marketing [3-minute video guide]

How should we get started with social media marketing? If this is a question you’re currently battling with, the video below may be the answer to your prayers. It was...
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