Featured
20th December 2021
What is Exec Comms?
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms?
During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social media presence. Without face-to-face events and office working, many have struggled to stay visible. Others have realised that, in order to influence how their company is perceived in the market, th...
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27th April 2022
5 Essential New Features to Include in Your LinkedIn Marketing Strategy
When it comes to professional networking and building B2B connections, LinkedIn is the place to be, with over 722 million users as of January 2022. But to get the most out of the platform, your business needs a caref...
LinkedIn Marketing
1st April 2022
Why Hire a Global B2B Social Media Agency?
Why hire a global B2B social media agency?
If your business operates in more than one country, or you are looking to expand into new locations, you may be facing a dilemma – do you hire a social media agency in every c...
B2B Marketing
Global Social Media
20th December 2021
What is Exec Comms?
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms?
During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social...
Exec Comms
6th December 2021
What is 'Next Level' B2B Social Media?
I often say to new clients and prospects that OST is all about “taking your social media to the next level”. Usually, they politely go along with the sentiment. It sounds pretty positive – and they get the general ...
Awards
B2B Marketing
Influencer Marketing
24th September 2021
B2B Social Media Podcast - Strategy
Key learnings: B2BBitesBack –
Ep01: social strategy
B2B social media has accelerated at a rapid pace over the last few years. We’ve launched our own dedicated B2B social media podcast, #B2BBitesBack, to cover a...
Blog
Podcast
21st September 2021
Measurement in B2B Social media: Part 1
OST’s Guide to B2B Social Media Measurement
It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains: it never gets any easier.
That said, ...
Blog
2nd June 2021
Twitter and Revue: do they match up?
Twitter, is having a bit of a moment right now.
From launching new features such as tip jars, disappearing tweets, and a potential Clubhouse killer, to flat-out blocking the President of the United States (of the time) ...
Blog
Twitter Marketing
25th August 2021
Meet The Team: Jeremy T
In order to run a global B2B social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, data heads, cr...
Blog
OST Team
24th August 2021
Senior Execs, Social Media & Selfie Videos: A guide
Why Should I Record a Senior Exec Selfie Video?
Senior execs are full of knowledge and insight, but short of time. Selfie videos offer the fastest way to extract this knowledge in a shareable and engaging format.
With ...
Blog
Exec Comms
5th August 2021
8 Steps To Launch Your B2B Influencer Campaign
You read the phrase ‘influencer marketing’ and your mind immediately turns to Love Island contestants promoting teeth whitener and brand giveaways, and your eyes immediately roll to the back of your head – That...
B2B Marketing
Blog
Influencer Marketing
30th July 2021
Twitter Chats: How can B2B brands benefit?
Following on from our in-depth pieces on Twitter’s Spaces, and Fleets, it’s now the turn of our new Queen of Twitter Jess, to give us the lowdown on another Twitter feature, Twitter chats.
So what is a Twitte...
Blog
Twitter Marketing
17th March 2021
5 Must-Attend B2B Marketing Conferences for 2021
Why attend a B2B marketing conference this year?
Engage with experts on a personal level, attend workshops and sessions that you’re actually interested in, get a different point of view, and network with like-minded in...
B2B Marketing
Blog
23rd July 2021
Meet the Team: Georgia
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creativ...
Blog
OST Team
13th July 2021
The biggest challenges in SEO in 2021
Jono Alderson, Special Ops at Yoast, hosted an insightful session at DigiConf21, where he shared his expertise on SEO and getting the most from your online activity. Online behaviour has drastically changed over the last...
B2B Marketing
Blog
28th June 2021
Virtual Events: A year behind the screens
In April 2021, we hosted our second B2B marketing virtual conference, DigiConf. Last year, we originally set out to create an in-person event for like-minded B2B marketers in East Anglia to come together for a packed one...
Blog
9th June 2021
Powerful mental health campaigns that actually made a difference
Mental health campaigns have contributed massively to the ongoing conversation, as awareness has skyrocketed over the last few years. The impact of the global pandemic highlights mental health issues even further, as the...
Blog
4th June 2021
Meet the Team: Sophie
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creative...
Blog
OST Team
13th May 2021
Twitter Spaces: How can brands take advantage of it?
Spaces is Twitter’s answer to Clubhouse and other audio platforms’ recent successes. It is a live audio platform to promote conversations with your community. Twitter has been working on Spaces since December 202...
Blog
10th May 2021
The Secret to Creativity in B2B Marketing
Trying true creativity in B2B marketing can sometimes feel like a mission impossible.
Whether you’re faced with making a product that really isn’t that exciting seem exciting, or you just need to up your game when ...
Blog
30th April 2021
Meet the Team: Esther
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creativ...
Blog
OST Team
18th March 2021
The Power Of TikTok: Tips and Tricks For Your Brand
You might see TikTok as the next big app for Gen Z to chase viral video stardom on, but it’s actually so much more than that. At a time when the social media algorithms are out in full force on Instagram, Facebook, Yo...
Blog
Content Marketing
Social Media Marketing
Social Media Strategy
Video Marketing
16th March 2021
DigiConf21: Meet the Committee
How did we decide the line-up for DigiConf21?
To ensure our virtual conference is relevant and useful, we’ve consulted with a variety of industry experts to recommend and draw speakers and panelists on specific topics....
B2B Marketing
Blog
Content Marketing
11th March 2021
Community Management Examples - 6 Brands Who Are Doing It Right
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and eng...
Blog
Content Marketing
Social Media Marketing
10th March 2021
Meet the Team - DC
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creative...
Blog
OST Team
5th March 2021
Instagram Reels vs IGTV: What’s the difference?
Instagram offers lots of opportunities to connect with your audience, but in such an overcrowded environment, how do you utilise the right ones to break through the noise without overdoing it?
Instagram Stories is a trie...
Blog
23rd February 2021
Facebook Groups: The Untapped B2B Marketing Tool
Social media platforms are in constant competition with each other to delight users with the next big thing. From Twitter Fleets to Instagram Reels, each platform is trying to absorb and recreate each other’s features,...
B2B Marketing
Blog
17th February 2021
Content Creators and Community Managers: How Can They Work Together to Engage B2B Communities?
Communities can play a hugely important role in B2B social media marketing. They create an opportunity for brand advocacy and can help you to identify potential customers. B2B brands that show a more human side to their...
Community Management
16th February 2021
What's New In Social - February 2021
What’s New in Social?
Social media is a beast, with a billion moving parts.
Algorithms. New platforms, latest features, channel-specific strategies, influencers.
Trending topics, best times to post, engagement Vs lead ...
Blog
Social Media Marketing
15th February 2021
Introducing DigiConf 2021
Last year, we launched DigiConf, our first-ever B2B digital marketing conference. Like pretty much everything that was planned in 2020, DigiConf, which was originally planned to be an in-person event, had to be moved on...
B2B Marketing
Blog
11th February 2021
Meet the Team - Calum
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, inf...
Blog
OST Team
Paid Social
Social Media Strategy
10th February 2021
8 Tips to Maximise Your Paid Social Advertising
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects fo...
B2B Marketing
Blog
Paid Social
Social Media Marketing
Social Media Strategy
22nd January 2021
Meet the Team - Stef
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, infl...
Blog
15th January 2021
Twitter Fleets - How Can Brands Take Advantage
Fleets is one of Twitter’s newest features, introduced in late 2020. It is a way to post your Fleeting thoughts on Twitter with confidence. Fleet’s are comparable to ‘Stories’ which appear on most other Social M...
Blog
Social Media Marketing
21st December 2020
7 Innovative Social Media Christmas Campaigns
Saying 2020 was a turbulent year is certainly an understatement but companies are trying their best to end the year on a high with positive, emotional, and innovative social media Christmas Campaigns. As a team of socia...
Blog
9th December 2020
Who Are The Top Agricultural Influencers For 2021?
Influencer marketing has become a staple for marketing strategies, and it’s no different in the agricultural industry, with agricultural influencers able to benefit your bottom line. Many farmers and agricultural work...
B2B Marketing
Blog
Influencer Marketing
7th December 2020
Meet the Team - Luke
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, inf...
Blog
OST Team
17th November 2020
The Social Media Strategy Report 2021
Want to know the biggest trends in social marketing for 2021?
As is the tradition at this time of year, OST’s teams of strategists, marketers, and creatives are pondering about the next 12 months, for the Social ...
Blog
Social Media Strategy
10th November 2020
Virtual Events in 2021: Lessons Learned
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 20...
B2B Marketing
Blog
26th October 2020
OST Boosts Creative Studio with Experienced Head of Design Hire
We are super excited to announce the arrival of Daniel Brand as our new Head of Design. Dan has joined OST from iCandy pushchairs, a brand well-known globally for its exceptional style and high design quality.
In this ne...
Blog
OST Team
6th October 2020
How Much Has Social Media Usage Changed in 2020?
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to...
Blog
Social Media Strategy
1st October 2020
How will COVID-19 change your Digital Marketing Strategy for 2021?
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social ...
Blog
Social Media Marketing
25th September 2020
Six Ways to Create Inclusive Social Media Content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is ...
Blog
Content Marketing
Social Media Marketing
Social Media Strategy
27th August 2020
Does TikTok Advertising Work?
TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team w...
Blog
Paid Social
Social Media Strategy
30th July 2020
How To Take Your Instagram Stories To The Next Level
There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which...
Blog
Social Media Marketing
Social Media Strategy
15th June 2020
DigiConf: The FREE B2B Digital Marketing Conference You Can't Afford to Miss
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team ...
B2B Marketing
Blog
Content Marketing
Influencer Marketing
Social Media Strategy
20th April 2020
3 Advanced B2B Influencer Marketing Case Studies
OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies.
Here are three of our ...
B2B Marketing
Blog
Global Influencer Marketing
Influencer Marketing
15th January 2020
How to Super-charge your Video Marketing in 2020
Freddie Bendall, Account Manager
This is the fifth chapter from our latest ebook on everything you need to know to create an effective social media marketing strategy. Sharing his knowledge of video marketing for 2020 is...
Blog
Social Media Strategy
Video Marketing
16th April 2020
How should B2B companies work with technology influencers?
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing.
By building a network of supportive influencers, integra...
B2B Marketing
Blog
Influencer Marketing
31st March 2020
Great Examples of How Consumer Brands Are Adapting to Coronavirus
Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predic...
Blog
Social Media Marketing
Social Media Strategy
27th March 2020
Virtual Lunches and a Sing-along: OST's Working from Home Experience
Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard...
Blog
OST Team
24th March 2020
How to Adjust Your Social Media Strategy for Coronavirus
With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come ...
Blog
Content Marketing
Social Media Strategy
18th March 2020
Video Marketing 101: Where to Start When Everyone Else is Already Ahead
We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique perspective into the company, and can ser...
Blog
Content Marketing
Social Media Strategy
Video Marketing
27th February 2020
5 of the Smartest Ways to Use Instagram for Marketing
877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping your profile up-to-date and providing ...
Blog
Content Marketing
Social Media Marketing
21st February 2020
8 Must-Attend Social & Digital Marketing Events in 2020
Add some of the UK’s leading social media and digital marketing events into your calendar for 2020.
With such a huge selection of incredible events across the country, it is often difficult to know where to start. Bu...
Blog
15th January 2020
Should You Switch Your Ad Budget to Paid Social in 2020?
Sophie Watson, Paid Social Manager
Calum Tynan, Paid Social Manager
This is the last in our series of posts by our Paid Social Managers, Sophie Watson and Calum Tynan, who explore the transition between PPC and social ad...
Blog
Paid Social
Social Media Strategy
15th January 2020
Five Instagram Features to Focus on in 2020
Esther Wyse, Account Manager
Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features...
Blog
Influencer Marketing
Social Media Strategy
15th January 2020
B2B Influencer Marketing Developments for 2020
Luke Brynley-Jones, Founder & Managing Director
Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B in...
Blog
Influencer Marketing
Social Media Strategy
14th January 2020
How Should Consumer Brands Work with Influencers?
Stef Lait, Senior Account Director
This is the second in a series of blog posts brought to you by OST Marketing. In this chapter, our Senior Account Director, Stef Lait will explore the integration of influencers into yo...
Blog
Content Marketing
Influencer Marketing
Social Media Strategy
14th January 2020
What’s New for Social Media Marketing in 2020?
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements...
Blog
Social Media Strategy
16th October 2019
Social Media Strategy for 2020: Challenges, Opportunities and things to STOP doing!
With only a week until our Social Strategy in 2020 seminar in Cambridge, we asked one of our speakers, Helen Sharpe, Content & Social Media Manager at Interflora, for her insights into social media strategy for 2020....
Blog
Social Media Strategy
10th September 2019
How Much Should Brands Spend on Social Media?
As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social media?
We draw heavily on the finding...
Blog
Social Media Strategy
3rd September 2019
What Does an Influencer Marketing Agency Do?
Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can mak...
Influencer Marketing
Paid Social
Social Media Marketing
25th April 2019
6 Captivating Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest…
Hartley’s 10c...
Blog
Influencer Marketing
Social Media Marketing
13th April 2019
International Influencer Marketing: 4 Factors to Consider
As influencer marketing continues to be recognised as a valuable opportunity, many companies are starting to extend their reach and run international influencer marketing campaigns. We run global campaigns for many of...
Blog
Global Influencer Marketing
Influencer Marketing
29th March 2019
3 Helpful Influencer Relationship Management Tips
We had a fantastic Consumer Influencer Marketing Huddle a couple of weeks ago, with insightful workshops, talks and panel discussions on influencer marketing that we have to share. An interesting section of the morning w...
Blog
Influencer Marketing
14th March 2019
3 Tips for Running an Effective LinkedIn Advertising Campaign
Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience. This o...
B2B Marketing
Blog
Paid Social
Social Media Marketing
20th February 2019
Social Media Management on Instagram: 4 Steps to Success
Engaging with, and building communities is a key aspect of social media management across all platforms, but especially on Instagram. Boasting features that no other platform offers and with social media giant, Facebook,...
Influencer Marketing
2nd January 2019
B2B influencer marketing research shows disconnect between brands and influencers
At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research. The findings are fascinating…...
B2B Marketing
Blog
Influencer Marketing
23rd November 2018
Influencer Marketing Huddle - Expert Insights
This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you weren’t abl...
B2B Marketing
Blog
Influencer Marketing
11th November 2018
Why brands need to prepare for Byte
It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should also pay very close attention.
First, though, for th...
Blog
Content Marketing
Influencer Marketing
Video Marketing
24th October 2018
6 tips (from influencers) on how to maximise your return from influencer marketing
Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to boost sales.
As a social me...
Blog
Influencer Marketing
Social Media Marketing
8th October 2018
Click, Watch, Engage: 3 tips to improve your video marketing
‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my previous role with the University of Cambridge my aim was to imp...
Blog
Social Media Marketing
Video Marketing
5th February 2018
OST Named Among the UK's Top B2B Marcomms Agencies
I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running.
The list, which is compiled by b2bmarketing.net and published in a downloadable guide, i...
Awards
B2B Marketing
Content Marketing
6th November 2017
7 essential Influencer marketing tips from the experts
OST hosted the 2nd Influencer Marketing tips Huddle in London yesterday in partnership with influencer marketing platform, Onalytica. The half-day workshop was attended by representatives of 45 brands and speakers inc...
Influencer Marketing
29th October 2017
Snapchat vs Instagram: Which is better for marketing?
Snapchat vs Instagram. A war that will continue to wage for a while yet. At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with...
Blog
29th August 2017
OST shortlisted for Best Use of Social Media at B2B Marketing Awards
August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards!
OST has been workin...
Awards
B2B Marketing
Content Marketing
7th August 2017
What does GDPR mean for social media marketers?
This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me? We’ll start from the beginning and keep it as simple as possible…
GDPR stands for General Data Protection ...
Social Media Marketing
27th June 2017
Spreading stories: Jon Torrens speaks at OST University
Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an external speaker, Jon Torrens, to...
Blog
8th June 2017
Instagram Marketing Strategy – Find a niche and run with it!
Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return.
Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself̷...
Social Media Marketing
Social Media Strategy
4th April 2017
5 ways to increase app downloads using social media
You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz. Nothing.
Having worke...
Paid Social
Social Media Marketing
24th March 2017
What do the new influencer marketing guidelines mean for brands?
Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘pa...
Content Marketing
Social Media Marketing
Social Media Strategy
16th March 2017
How to create your B2B social media strategy - Cambridge #B2BHuddle
OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop.
I ...
B2B Marketing
Content Marketing
Social Media Strategy
1st March 2017
How to get started with social media marketing [3-minute video guide]
How should we get started with social media marketing?
If this is a question you’re currently battling with, the video below may be the answer to your prayers.
It was filmed at the OST office in the Summer of 2016...
Social Media Marketing
18th January 2017
OST named one of the UK's fastest growing B2B digital marketing agencies
OST has been listed among the top 10 fastest growing B2B digital marketing agencies in the UK. Based on bench-marking research by B2B Marketing, we are ranked 7th among the fastest growing agencies in the country.
B2B co...
B2B Marketing
Content Marketing
18th January 2017
A New Year, a new… way to manage your twitter account?
Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media.
From NYE performances from...
Social Media Marketing
7th December 2016
OST Marketing nominated as Digital Champion for business blog
Having scooped four awards in November’s Cambridgeshire Digital Awards, we are excited to find out that we have been entered into the Digital Champions Awards in London next year for the Zoetis Business ...
Awards
B2B Marketing
Content Marketing
6th December 2016
ICYMI: LinkedIn Sponsored InMail’s are now available for all
In 2015 LinkedIn launched Sponsored InMails, an exciting new opportunity for B2B marketers to reach prospects directly in their inbox. However, with a minimum spend of around $10,000 it was out of reach for a lot of busi...
B2B Marketing
Paid Social
28th November 2016
OST wins Gold, Silver and Bronze at Cambridgeshire Digital Awards
Last week saw the long awaited results of the 2016 Cambridgeshire Digital Awards. I’m pleased to announce that OST scooped four fantastic awards – and also won the quiz!
We entered work for some of our best k...
Awards
B2B Marketing
Content Marketing
Paid Social
Social Media Marketing
20th October 2016
Lifting the veil on mental health with a social media video campaign
On World Mental Health Day this year OST Marketing ran a social media video campaign to raise awareness of a free online therapy service.
Social media is not often associated positively with mental health issues, in ...
Content Marketing
Paid Social
Social Media Marketing
6th October 2016
Cambridge digital marketing agency shortlisted for five awards
We’re (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year.
As a rule we haven’t tended to shout fr...
B2B Marketing
Content Marketing
Social Media Marketing
27th June 2016
5 outstanding social media marketing case studies
Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the bi...
B2B Marketing
Content Marketing
Social Media Marketing
Social Media Strategy
10th June 2016
6 practical tips for creating your own B2B content marketing strategy
Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a certain perspective, t...
B2B Marketing
Content Marketing
Social Media Strategy
31st May 2016
5 tips for getting started with B2B content marketing
As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rund...
B2B Marketing
Content Marketing
Social Media Marketing
Social Media Strategy
24th May 2016
Research finds that just 11% of brands answer social media queries
Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to na...
Social Media Strategy
18th May 2016
5 tips for improving your Instagram marketing
The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies.
According to Pew Research Centre, more than 26%...
Social Media Marketing
Social Media Strategy
17th May 2016
Instagram Insights are coming. Here's the low-down...
After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they are engaging with it.
Fr...
Paid Social
Social Media Marketing
28th April 2016
Using social listening to make business decisions: two great case studies
A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company, Nissan, and airline, Aer Lingus. ...
Social Media Marketing
15th April 2016
14 Essential Social Customer Service Strategy Insights
This week I hosted the UK’s Social Customer Service Summit in London. If you don’t know it – it’s an unique event that brings together around 100 brands to discuss developments in social and digit...
Blog
11th April 2016
Rise of the social media influencer – how to identify and engage with brand advocates.
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and gen...
Content Marketing
Social Media Marketing
Social Media Strategy
30th March 2016
OST Wins Pharmaceutical Marketing Award for Digital Campaign
We are delighted to announce that OST has won the Digital Marketing Award at the 2016 Veterinary Marketing Awards (VMAs).
As you may know, using social media to help promote pharmaceutical products is far from easy. Th...
Content Marketing
Social Media Marketing
29th March 2016
Virtual and Augmented Reality and The Effects On the Social Landscape (Part 2)
Welcome back! In my last post on this topic, I explained the differences between Augmented Reality [AR] and Virtual Reality [VR] – if you haven’t read it, check it out here. This post will mainly be focusing on how t...
Social Media Marketing
24th March 2016
What does Instagram's move away from a chronological feed mean for marketers?
Last week, Instagram announced that a major change was coming. This change is to introduce and algorithm-driven feed. In Instagram’s own words: “to improve your experience, your feed will soon be ordered t...
Social Media Marketing
18th March 2016
Virtual Reality and Augmented Reality: The Effects On the Social Landscape (Part 1)