Virtual Lunches and a Sing-along: OST’s Working from Home Experience

Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new...
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How to Adjust Your Social Media Strategy for Coronavirus

With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will...
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Video Marketing 101: Where to start when everyone else is already ahead

Video Marketing 101: Where to Start When Everyone Else is Already Ahead

We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique...
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5 of the smartest ways to use Instagram marketing

5 of the Smartest Ways to Use Instagram for Marketing

877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping...
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8 Social Media Events to Attend

8 Must-Attend Social & Digital Marketing Events in 2020

Add some of the UK’s leading social media and digital marketing events into your calendar for 2020.  With such a huge selection of incredible events across the country, it is...
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Should You Switch Your Ad Budget to Paid Social in 2020?

This is the last in our series of posts by our Paid Social Managers, Sophie Watson and Calum Tynan, who explore the transition between PPC and social advertising. Find out...
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How to super-charge your video marketing in 2020

How to Super-charge your Video Marketing in 2020

This is the fifth chapter from our latest ebook on everything you need to know to create an effective social media marketing strategy. Sharing his knowledge of video marketing for...
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Instagram features to focus on in 2020

Five Instagram Features to Focus on in 2020

Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features...
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Developments in B2B Influencer Marketing

Developments in B2B Influencer Marketing for 2020

Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may...
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