Featured
20th December 2021
What is Exec Comms?
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms?
During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social media presence. Without face-to-face events and office working, many have struggled to stay visible. Others have realised that, in order to influence how their company is perceived in the market, th...
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16th September 2022
Crisis Management for B2B Social Media
‘Crisis’ is a scary word, literally meaning ‘a time of intense difficulty or danger’. In business terms, crisis means the threat of long-term damage to your company’s reputation, its operations, and its future ...
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15th June 2022
How to Maximise the Impact of your CEO on Social Media
Your C-suite and senior executives are potentially your company’s biggest assets on social media, as they have the knowledge, insight and credibility to engage your audiences. With high-value personal networks made up ...
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14th May 2022
B2B Social Media Podcast – Virtual Events & Live Streaming
It’s that time again! The latest episode of B2B Bites Back is out, and this time we were discussing Virtual Events & Live Streaming. In this episode of B2B Bites Back, Luke Brynley-Jones and Helen Sharpe talk us th...
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27th April 2022
5 Essential New Features to Include in Your LinkedIn Marketing Strategy
When it comes to professional networking and building B2B connections, LinkedIn is the place to be, with over 722 million users as of January 2022. But to get the most out of the platform, your business needs a caref...
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1st April 2022
Why Hire a Global B2B Social Media Agency?
Why hire a global B2B social media agency?
If your business operates in more than one country, or you are looking to expand into new locations, you may be facing a dilemma – do you hire a social media agency in every c...
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20th December 2021
What is Exec Comms?
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms?
During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social...
View this blog
6th December 2021
What is ‘Next Level’ B2B Social Media?
I often say to new clients and prospects that OST is all about “taking your social media to the next level”. Usually, they politely go along with the sentiment. It sounds pretty positive – and they get the general ...
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24th September 2021
B2B Social Media Podcast – Strategy
Key learnings: B2BBitesBack – Ep01: social strategy
B2B social media has accelerated at a rapid pace over the last few years. We’ve launched our own dedicated B2B social media podcast, #B2BBitesBack, to cover an...
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21st September 2021
Measurement in B2B Social media: Part 1
OST’s Guide to B2B Social Media Measurement
It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains: it never gets any easier.
That said, ...
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2nd June 2021
Twitter and Revue: do they match up?
Twitter, is having a bit of a moment right now.
From launching new features such as tip jars, disappearing tweets, and a potential Clubhouse killer, to flat-out blocking the President of the United States (of the time) ...
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