Does TikTok Advertising Work?

TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our...
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How To Take Your Instagram Stories To The Next Level

There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great,...
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DigiConf 2020

DigiConf: The FREE B2B Digital Marketing Conference You Can’t Afford to Miss

On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas...
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Community Management Examples

Community Management Examples – 6 Brands Who Are Doing It Right

Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in...
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3 Advanced B2B Influencer Marketing Case Studies

OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing...
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B2B technology influencer marketingr

How should B2B companies work with technology influencers?

Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers,...
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Great Examples of How Consumer Brands Are Adapting to Coronavirus

Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top,...
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Virtual Lunches and a Sing-along: OST’s Working from Home Experience

Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new...
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How to Adjust Your Social Media Strategy for Coronavirus

With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will...
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