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18th May 2023

What is B2B Social Media Community Management?

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Oli Dowling
B2B Social media community management is the process of using social media to build a strong and engaged community of customers, employees, and partners. This involves actively listening to your audience, responding to t...
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2nd May 2023

How Digital Activities Affect the Environment

Jemima Chamberlin
We’ve been taught that ‘going paperless’ is a sustainable approach, yet as technology continues to evolve and we become more reliant, our digital footprint increases. What is a digital footprint and how can thi...
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27th February 2023

Essential B2B Social Strategies for 2023: DigiConf Session 1 Key Takeaways

Jason Lloyd
Obvious statement: Social media marketing is undergoing some pretty seismic changes at the moment. We know, we know: “the sky is blue, grass is green…” Still, it’s hard to deny that social in 2022 has been pretty...
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16th September 2022

Crisis Management for B2B Social Media

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Helen Sharpe
‘Crisis’ is a scary word, literally meaning ‘a time of intense difficulty or danger’. In business terms, crisis means the threat of long-term damage to your company’s reputation, its operations, and its future ...
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15th June 2022

How to Maximise the Impact of your CEO on Social Media

Emily Berry headshot
Emily Berry
Your C-suite and senior executives are potentially your company’s biggest assets on social media, as they have the knowledge, insight and credibility to engage your audiences. With high-value personal networks made up ...
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14th May 2022

B2B Social Media Podcast – Virtual Events & Live Streaming

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Emily Berry
It’s that time again! The latest episode of B2B Bites Back is out, and this time we were discussing Virtual Events & Live Streaming. In this episode of B2B Bites Back, Luke Brynley-Jones and Helen Sharpe talk us th...
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27th April 2022

5 Essential New Features to Include in Your LinkedIn Marketing Strategy

Emily Berry headshot
Emily Berry
When it comes to professional networking and building B2B connections, LinkedIn is the place to be, with over 722 million users as of January 2022. But to get the most out of the platform, your business needs a caref...
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1st April 2022

Why Hire a Global B2B Social Media Agency?

Luke Brynley-Jones
Why hire a global B2B social media agency? If your business operates in more than one country, or you are looking to expand into new locations, you may be facing a dilemma – do you hire a social media agency in every c...
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20th December 2021

What is Exec Comms?

Luke Brynley-Jones
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms? During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social...
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6th December 2021

What is ‘Next Level’ B2B Social Media?

Luke Brynley-Jones
I often say to new clients and prospects that OST is all about “taking your social media to the next level”. Usually, they politely go along with the sentiment. It sounds pretty positive – and they get the general ...
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