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15th June 2022

How to Maximise the Impact of your CEO on Social Media

Emily Berry
Your C-suite and senior executives are potentially your company’s biggest assets on social media, as they have the knowledge, insight and credibility to engage your audiences. With high-value personal networks made up ...
B2B Marketing
Blog
Exec Comms
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14th May 2022

B2B Social Media Podcast – Virtual Events & Live Streaming

Emily Berry
It’s that time again! The latest episode of B2B Bites Back is out, and this time we were discussing Virtual Events & Live Streaming. In this episode of B2B Bites Back, Luke Brynley-Jones and Helen Sharpe talk us th...
B2B Marketing
Blog
Podcast
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27th April 2022

5 Essential New Features to Include in Your LinkedIn Marketing Strategy

Emily Berry
When it comes to professional networking and building B2B connections, LinkedIn is the place to be, with over 722 million users as of January 2022. But to get the most out of the platform, your business needs a caref...
LinkedIn Marketing
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1st April 2022

Why Hire a Global B2B Social Media Agency?

Luke Brynley-Jones
Why hire a global B2B social media agency? If your business operates in more than one country, or you are looking to expand into new locations, you may be facing a dilemma – do you hire a social media agency in every c...
B2B Marketing
Global Social Media
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20th December 2021

What is Exec Comms?

Luke Brynley-Jones
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms? During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social...
Exec Comms
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6th December 2021

What is 'Next Level' B2B Social Media?

Luke Brynley-Jones
I often say to new clients and prospects that OST is all about “taking your social media to the next level”. Usually, they politely go along with the sentiment. It sounds pretty positive – and they get the general ...
Awards
B2B Marketing
Influencer Marketing
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24th September 2021

B2B Social Media Podcast - Strategy

Jeremy Burnel
Key learnings: B2BBitesBack – Ep01: social strategy B2B social media has accelerated at a rapid pace over the last few years. We’ve launched our own dedicated B2B social media podcast, #B2BBitesBack, to cover a...
Blog
Podcast
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21st September 2021

Measurement in B2B Social media: Part 1

Luke Brynley-Jones
OST’s Guide to B2B Social Media Measurement It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains: it never gets any easier. That said, ...
Blog
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2nd June 2021

Twitter and Revue: do they match up?

Kirsty McGlashan
Twitter, is having a bit of a moment right now. From launching new features such as tip jars, disappearing tweets, and a potential Clubhouse killer, to flat-out blocking the President of the United States (of the time) ...
Blog
Twitter Marketing
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25th August 2021

Meet The Team: Jeremy T

Jeremy Burnel
In order to run a global B2B social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, data heads, cr...
Blog
OST Team
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24th August 2021

Senior Execs, Social Media & Selfie Videos: A guide

Luke Brynley-Jones
Why Should I Record a Senior Exec Selfie Video? Senior execs are full of knowledge and insight, but short of time.  Selfie videos offer the fastest way to extract this knowledge in a shareable and engaging format. With ...
Blog
Exec Comms
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5th August 2021

8 Steps To Launch Your B2B Influencer Campaign

Jonika Kinchin
You read the phrase ‘influencer marketing’ and your mind immediately turns to Love Island contestants promoting teeth whitener and brand giveaways, and your eyes immediately roll to the back of your head – That...
B2B Marketing
Blog
Influencer Marketing
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30th July 2021

Twitter Chats: How can B2B brands benefit?

Jaysica Marvell
Following on from our in-depth pieces on Twitter’s Spaces, and Fleets, it’s now the turn of our new Queen of Twitter Jess, to give us the lowdown on another Twitter feature, Twitter chats. So what is a Twitte...
Blog
Twitter Marketing
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17th March 2021

5 Must-Attend B2B Marketing Conferences for 2021

Jonika Kinchin
Why attend a B2B marketing conference this year? Engage with experts on a personal level, attend workshops and sessions that you’re actually interested in, get a different point of view, and network with like-minded in...
B2B Marketing
Blog
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23rd July 2021

Meet the Team: Georgia

Kirsty McGlashan
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creativ...
Blog
OST Team
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13th July 2021

The biggest challenges in SEO in 2021

Jonika Kinchin
Jono Alderson, Special Ops at Yoast, hosted an insightful session at DigiConf21, where he shared his expertise on SEO and getting the most from your online activity. Online behaviour has drastically changed over the last...
B2B Marketing
Blog
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28th June 2021

Virtual Events: A year behind the screens

Sophie Waitt
In April 2021, we hosted our second B2B marketing virtual conference, DigiConf. Last year, we originally set out to create an in-person event for like-minded B2B marketers in East Anglia to come together for a packed one...
Blog
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9th June 2021

Powerful mental health campaigns that actually made a difference

Jonika Kinchin
Mental health campaigns have contributed massively to the ongoing conversation, as awareness has skyrocketed over the last few years. The impact of the global pandemic highlights mental health issues even further, as the...
Blog
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4th June 2021

Meet the Team: Sophie

Jonika Kinchin
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creative...
Blog
OST Team
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13th May 2021

Twitter Spaces: How can brands take advantage of it?

Kirsty McGlashan
Spaces is Twitter’s answer to Clubhouse and other audio platforms’ recent successes. It is a live audio platform to promote conversations with your community. Twitter has been working on Spaces since December 202...
Blog
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10th May 2021

The Secret to Creativity in B2B Marketing

Jonika Kinchin
Trying true creativity in B2B marketing can sometimes feel like a mission impossible.  Whether you’re faced with making a product that really isn’t that exciting seem exciting, or you just need to up your game when ...
Blog
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30th April 2021

Meet the Team: Esther

Jonika Kinchin
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creativ...
Blog
OST Team
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18th March 2021

 The Power Of TikTok: Tips and Tricks For Your Brand

Danny Freeman
You might see TikTok as the next big app for Gen Z to chase viral video stardom on, but it’s actually so much more than that. At a time when the social media algorithms are out in full force on Instagram, Facebook, Yo...
Blog
Content Marketing
Social Media Marketing
Social Media Strategy
Video Marketing
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16th March 2021

DigiConf21: Meet the Committee

Jonika Kinchin
How did we decide the line-up for DigiConf21? To ensure our virtual conference is relevant and useful, we’ve consulted with a variety of industry experts to recommend and draw speakers and panelists on specific topics....
B2B Marketing
Blog
Content Marketing
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11th March 2021

Community Management Examples - 6 Brands Who Are Doing It Right

Sophie Waitt
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and eng...
Blog
Content Marketing
Social Media Marketing
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10th March 2021

Meet the Team - DC

Jonika Kinchin
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creative...
Blog
OST Team
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5th March 2021

Instagram Reels vs IGTV: What’s the difference?

Jonika Kinchin
Instagram offers lots of opportunities to connect with your audience, but in such an overcrowded environment, how do you utilise the right ones to break through the noise without overdoing it? Instagram Stories is a trie...
Blog
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23rd February 2021

Facebook Groups: The Untapped B2B Marketing Tool

Danny Freeman
Social media platforms are in constant competition with each other to delight users with the next big thing. From Twitter Fleets to Instagram Reels, each platform is trying to absorb and recreate each other’s features,...
B2B Marketing
Blog
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17th February 2021

Content Creators and Community Managers: How Can They Work Together to Engage B2B Communities?

Ben Freshwater
Communities can play a hugely important role in B2B social media marketing. They create an opportunity for brand advocacy and can help you to identify potential customers. B2B brands that show a more human side to their...
Community Management
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16th February 2021

What's New In Social - February 2021

Jonika Kinchin
What’s New in Social? Social media is a beast, with a billion moving parts. Algorithms. New platforms, latest features, channel-specific strategies, influencers. Trending topics, best times to post, engagement Vs lead ...
Blog
Social Media Marketing
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15th February 2021

Introducing DigiConf 2021

Lucy Gray
Last year, we launched DigiConf, our first-ever B2B digital marketing conference. Like pretty much everything that was planned in 2020, DigiConf, which was originally planned to be an in-person event, had to be moved on...
B2B Marketing
Blog
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11th February 2021

Meet the Team - Calum

Jonika Kinchin
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, inf...
Blog
OST Team
Paid Social
Social Media Strategy
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10th February 2021

8 Tips to Maximise Your Paid Social Advertising

Jonika Kinchin
Advertising spend was down in 2020* across all channels, with marketing budgets being mercilessly slashed. Regardless, there are still targets to meet, leads to convert, and potential customers to reach, and prospects fo...
B2B Marketing
Blog
Paid Social
Social Media Marketing
Social Media Strategy
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22nd January 2021

Meet the Team - Stef

Jonika Kinchin
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, infl...
Blog
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15th January 2021

Twitter Fleets - How Can Brands Take Advantage

Kirsty McGlashan
Fleets is one of Twitter’s newest features, introduced in late 2020. It is a way to post your Fleeting thoughts on Twitter with confidence. Fleet’s are comparable to ‘Stories’ which appear on most other Social M...
Blog
Social Media Marketing
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21st December 2020

7 Innovative Social Media Christmas Campaigns

Kirsty McGlashan
Saying 2020 was a turbulent year is certainly an understatement but companies are trying their best to end the year on a high with positive, emotional, and innovative social media Christmas Campaigns. As a team of socia...
Blog
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9th December 2020

Who Are The Top Agricultural Influencers For 2021?

Lucy Gray
Influencer marketing has become a staple for marketing strategies, and it’s no different in the agricultural industry, with agricultural influencers able to benefit your bottom line. Many farmers and agricultural work...
B2B Marketing
Blog
Influencer Marketing
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7th December 2020

Meet the Team - Luke

Jeremy Burnel
In order to run a successful social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, inf...
Blog
OST Team
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17th November 2020

The Social Media Strategy Report 2021

Jeremy Burnel
Want to know the biggest trends in social marketing for 2021?  As is the tradition at this time of year, OST’s teams of strategists, marketers, and creatives are pondering about the next 12 months, for the Social ...
Blog
Social Media Strategy
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10th November 2020

Virtual Events in 2021: Lessons Learned

Sophie Waitt
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 20...
B2B Marketing
Blog
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26th October 2020

OST Boosts Creative Studio with Experienced Head of Design Hire

Jeremy Burnel
We are super excited to announce the arrival of Daniel Brand as our new Head of Design. Dan has joined OST from iCandy pushchairs, a brand well-known globally for its exceptional style and high design quality. In this ne...
Blog
OST Team
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6th October 2020

How Much Has Social Media Usage Changed in 2020?

Lucy Gray
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to...
Blog
Social Media Strategy
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1st October 2020

How will COVID-19 change your Digital Marketing Strategy for 2021?

Lucy Gray
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social ...
Blog
Social Media Marketing
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25th September 2020

Six Ways to Create Inclusive Social Media Content

Charlotte Racher
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is ...
Blog
Content Marketing
Social Media Marketing
Social Media Strategy
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27th August 2020

Does TikTok Advertising Work?

Lucy Gray
TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team w...
Blog
Paid Social
Social Media Strategy
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30th July 2020

How To Take Your Instagram Stories To The Next Level

Danny Freeman
There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which...
Blog
Social Media Marketing
Social Media Strategy
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15th June 2020

DigiConf: The FREE B2B Digital Marketing Conference You Can't Afford to Miss

Luke Brynley-Jones
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team ...
B2B Marketing
Blog
Content Marketing
Influencer Marketing
Social Media Strategy
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20th April 2020

3 Advanced B2B Influencer Marketing Case Studies

Luke Brynley-Jones
OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our ...
B2B Marketing
Blog
Global Influencer Marketing
Influencer Marketing
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15th January 2020

How to Super-charge your Video Marketing in 2020

Freddie Bendall
Freddie Bendall, Account Manager This is the fifth chapter from our latest ebook on everything you need to know to create an effective social media marketing strategy. Sharing his knowledge of video marketing for 2020 is...
Blog
Social Media Strategy
Video Marketing
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16th April 2020

How should B2B companies work with technology influencers?

Sophie Waitt
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integra...
B2B Marketing
Blog
Influencer Marketing
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31st March 2020

Great Examples of How Consumer Brands Are Adapting to Coronavirus

Lucy Gray
Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predic...
Blog
Social Media Marketing
Social Media Strategy
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27th March 2020

Virtual Lunches and a Sing-along: OST's Working from Home Experience

Lucy Gray
Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard...
Blog
OST Team
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24th March 2020

How to Adjust Your Social Media Strategy for Coronavirus

Luke Brynley-Jones
With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come ...
Blog
Content Marketing
Social Media Strategy
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18th March 2020

Video Marketing 101: Where to Start When Everyone Else is Already Ahead

Chloe Ambrose
We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique perspective into the company, and can ser...
Blog
Content Marketing
Social Media Strategy
Video Marketing
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27th February 2020

5 of the Smartest Ways to Use Instagram for Marketing

Chloe Ambrose
877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping your profile up-to-date and providing ...
Blog
Content Marketing
Social Media Marketing
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21st February 2020

8 Must-Attend Social & Digital Marketing Events in 2020

Chloe Ambrose
Add some of the UK’s leading social media and digital marketing events into your calendar for 2020.  With such a huge selection of incredible events across the country, it is often difficult to know where to start. Bu...
Blog
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15th January 2020

Should You Switch Your Ad Budget to Paid Social in 2020?

Sophie Watson
Sophie Watson, Paid Social Manager Calum Tynan, Paid Social Manager This is the last in our series of posts by our Paid Social Managers, Sophie Watson and Calum Tynan, who explore the transition between PPC and social ad...
Blog
Paid Social
Social Media Strategy
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15th January 2020

Five Instagram Features to Focus on in 2020

Esther Wyse
Esther Wyse, Account Manager Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features...
Blog
Influencer Marketing
Social Media Strategy
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15th January 2020

B2B Influencer Marketing Developments for 2020

Luke Brynley-Jones
Luke Brynley-Jones, Founder & Managing Director Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B in...
Blog
Influencer Marketing
Social Media Strategy
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14th January 2020

How Should Consumer Brands Work with Influencers?

Stef Lait
Stef Lait, Senior Account Director This is the second in a series of blog posts brought to you by OST Marketing. In this chapter, our Senior Account Director, Stef Lait will explore the integration of influencers into yo...
Blog
Content Marketing
Influencer Marketing
Social Media Strategy
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14th January 2020

What’s New for Social Media Marketing in 2020?

Luke Brynley-Jones
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements...
Blog
Social Media Strategy
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16th October 2019

Social Media Strategy for 2020: Challenges, Opportunities and things to STOP doing!

Sophie Waitt
With only a week until our Social Strategy in 2020 seminar in Cambridge, we asked one of our speakers, Helen Sharpe, Content & Social Media Manager at Interflora, for her insights into social media strategy for 2020....
Blog
Social Media Strategy
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10th September 2019

How Much Should Brands Spend on Social Media?

Luke Brynley-Jones
As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social media? We draw heavily on the finding...
Blog
Social Media Strategy
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3rd September 2019

What Does an Influencer Marketing Agency Do?

Sophie Waitt
Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can mak...
Influencer Marketing
Paid Social
Social Media Marketing
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25th April 2019

6 Captivating Influencer Marketing Case Studies

Sophie Waitt
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10c...
Blog
Influencer Marketing
Social Media Marketing
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13th April 2019

International Influencer Marketing: 4 Factors to Consider

Laura Sewell
As influencer marketing continues to be recognised as a valuable opportunity, many companies are starting to extend their reach and run international influencer marketing campaigns. We run global campaigns for many of...
Blog
Global Influencer Marketing
Influencer Marketing
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29th March 2019

3 Helpful Influencer Relationship Management Tips

Sophie Waitt
We had a fantastic Consumer Influencer Marketing Huddle a couple of weeks ago, with insightful workshops, talks and panel discussions on influencer marketing that we have to share. An interesting section of the morning w...
Blog
Influencer Marketing
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14th March 2019

3 Tips for Running an Effective LinkedIn Advertising Campaign

Georgia O'Keefe
Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience. This o...
B2B Marketing
Blog
Paid Social
Social Media Marketing
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20th February 2019

Social Media Management on Instagram: 4 Steps to Success

Laura Sewell
Engaging with, and building communities is a key aspect of social media management across all platforms, but especially on Instagram. Boasting features that no other platform offers and with social media giant, Facebook,...
Influencer Marketing
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2nd January 2019

B2B influencer marketing research shows disconnect between brands and influencers

Sophie Waitt
At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating…...
B2B Marketing
Blog
Influencer Marketing
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23rd November 2018

Influencer Marketing Huddle - Expert Insights

Sophie Waitt
This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you weren’t abl...
B2B Marketing
Blog
Influencer Marketing
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11th November 2018

Why brands need to prepare for Byte

Luke Brynley-Jones
It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should also pay very close attention. First, though, for th...
Blog
Content Marketing
Influencer Marketing
Video Marketing
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24th October 2018

6 tips (from influencers) on how to maximise your return from influencer marketing

Laura Sewell
Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to boost sales. As a social me...
Blog
Influencer Marketing
Social Media Marketing
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8th October 2018

Click, Watch, Engage: 3 tips to improve your video marketing

Mhairi Gowans
‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my previous role with the University of Cambridge my aim was to imp...
Blog
Social Media Marketing
Video Marketing
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5th February 2018

OST Named Among the UK's Top B2B Marcomms Agencies

Luke Brynley-Jones
I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by b2bmarketing.net and published in a downloadable guide, i...
Awards
B2B Marketing
Content Marketing
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6th November 2017

7 essential Influencer marketing tips from the experts

Luke Brynley-Jones
OST hosted the 2nd Influencer Marketing tips Huddle in London yesterday in partnership with influencer marketing platform, Onalytica. The half-day workshop was attended by representatives of 45 brands and speakers inc...
Influencer Marketing
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29th October 2017

Snapchat vs Instagram: Which is better for marketing?

Luke Brynley-Jones
Snapchat vs Instagram. A war that will continue to wage for a while yet. At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with...
Blog
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29th August 2017

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

Luke Brynley-Jones
August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been workin...
Awards
B2B Marketing
Content Marketing
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7th August 2017

What does GDPR mean for social media marketers?

Luke Brynley-Jones
This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection ...
Social Media Marketing
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27th June 2017

Spreading stories: Jon Torrens speaks at OST University

Luke Brynley-Jones
Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an external speaker, Jon Torrens, to...
Blog
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8th June 2017

Instagram Marketing Strategy – Find a niche and run with it!

Lindsay Halls
Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself̷...
Social Media Marketing
Social Media Strategy
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4th April 2017

5 ways to increase app downloads using social media

OST The Social Media Agency
You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz. Nothing. Having worke...
Paid Social
Social Media Marketing
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24th March 2017

What do the new influencer marketing guidelines mean for brands?

Katherine Chittenden
Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘pa...
Content Marketing
Social Media Marketing
Social Media Strategy
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16th March 2017

How to create your B2B social media strategy - Cambridge #B2BHuddle

Luke Brynley-Jones
OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I ...
B2B Marketing
Content Marketing
Social Media Strategy
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1st March 2017

How to get started with social media marketing [3-minute video guide]

Luke Brynley-Jones
How should we get started with social media marketing? If this is a question you’re currently battling with, the video below may be the answer to your prayers. It was filmed at the OST office in the Summer of 2016...
Social Media Marketing
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18th January 2017

OST named one of the UK's fastest growing B2B digital marketing agencies

Luke Brynley-Jones
OST has been listed among the top 10 fastest growing B2B digital marketing agencies in the UK. Based on bench-marking research by B2B Marketing, we are ranked 7th among the fastest growing agencies in the country. B2B co...
B2B Marketing
Content Marketing
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18th January 2017

A New Year, a new… way to manage your twitter account?

Luke Brynley-Jones
Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from...
Social Media Marketing
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7th December 2016

OST Marketing nominated as Digital Champion for business blog

Luke Brynley-Jones
    Having scooped four awards in November’s Cambridgeshire Digital Awards, we are excited to find out that we have been entered into the Digital Champions Awards in London next year for the Zoetis Business ...
Awards
B2B Marketing
Content Marketing
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6th December 2016

ICYMI: LinkedIn Sponsored InMail’s are now available for all

Luke Brynley-Jones
In 2015 LinkedIn launched Sponsored InMails, an exciting new opportunity for B2B marketers to reach prospects directly in their inbox. However, with a minimum spend of around $10,000 it was out of reach for a lot of busi...
B2B Marketing
Paid Social
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28th November 2016

OST wins Gold, Silver and Bronze at Cambridgeshire Digital Awards

Luke Brynley-Jones
Last week saw the long awaited results of the 2016 Cambridgeshire Digital Awards. I’m pleased to announce that OST scooped four fantastic awards – and also won the quiz! We entered work for some of our best k...
Awards
B2B Marketing
Content Marketing
Paid Social
Social Media Marketing
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20th October 2016

Lifting the veil on mental health with a social media video campaign

Luke Brynley-Jones
On World Mental Health Day this year OST Marketing ran a social media video campaign to  raise awareness of a free online therapy service.  Social media is not often associated positively with mental health issues, in ...
Content Marketing
Paid Social
Social Media Marketing
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6th October 2016

Cambridge digital marketing agency shortlisted for five awards

Luke Brynley-Jones
We’re (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year. As a rule we haven’t tended to shout fr...
B2B Marketing
Content Marketing
Social Media Marketing
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27th June 2016

5 outstanding social media marketing case studies

Katherine Chittenden
Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the bi...
B2B Marketing
Content Marketing
Social Media Marketing
Social Media Strategy
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10th June 2016

6 practical tips for creating your own B2B content marketing strategy

Jeremy Taylor
Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a certain perspective, t...
B2B Marketing
Content Marketing
Social Media Strategy
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31st May 2016

5 tips for getting started with B2B content marketing

Luke Brynley-Jones
As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rund...
B2B Marketing
Content Marketing
Social Media Marketing
Social Media Strategy
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24th May 2016

Research finds that just 11% of brands answer social media queries

Luke Brynley-Jones
Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to na...
Social Media Strategy
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18th May 2016

5 tips for improving your Instagram marketing

Jenny Clayton
The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre, more than 26%...
Social Media Marketing
Social Media Strategy
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17th May 2016

Instagram Insights are coming. Here's the low-down...

Luke Brynley-Jones
After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they are engaging with it. Fr...
Paid Social
Social Media Marketing
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28th April 2016

Using social listening to make business decisions: two great case studies

Katherine Chittenden
A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company, Nissan, and airline, Aer Lingus. ...
Social Media Marketing
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15th April 2016

14 Essential Social Customer Service Strategy Insights

Luke Brynley-Jones
This week I hosted the UK’s Social Customer Service Summit in London. If you don’t know it – it’s an unique event that brings together around 100 brands to discuss developments in social and digit...
Blog
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11th April 2016

Rise of the social media influencer – how to identify and engage with brand advocates.

Luke Brynley-Jones
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and gen...
Content Marketing
Social Media Marketing
Social Media Strategy
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30th March 2016

OST Wins Pharmaceutical Marketing Award for Digital Campaign

Luke Brynley-Jones
We are delighted to announce that OST has won the Digital Marketing Award at the 2016 Veterinary Marketing Awards (VMAs). As you may know, using social media to help promote pharmaceutical products is far from easy. Th...
Content Marketing
Social Media Marketing
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29th March 2016

Virtual and Augmented Reality and The Effects On the Social Landscape (Part 2)

Luke Brynley-Jones
Welcome back! In my last post on this topic, I explained the differences between Augmented Reality [AR] and Virtual Reality [VR] – if you haven’t read it, check it out here. This post will mainly be focusing on how t...
Social Media Marketing
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24th March 2016

What does Instagram's move away from a chronological feed mean for marketers?

OST The Social Media Agency
Last week, Instagram announced that a major change was coming. This change is to introduce and algorithm-driven feed. In Instagram’s own words: “to improve your experience, your feed will soon be ordered t...
Social Media Marketing
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18th March 2016

Virtual Reality and Augmented Reality: The Effects On the Social Landscape (Part 1)