Blog

Featured image of blog post, what is exec comms

What is Exec Comms?

It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms? During the Covid pandemic, many business leaders have finally understood the importance of...
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Graphic showing silver award at the B2B marketing awards 2021

What is ‘Next Level’ B2B Social Media?

I often say to new clients and prospects that OST is all about “taking your social media to the next level”. Usually, they politely go along with the sentiment. It...
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A still, from B2B social media podcast, B2B Bites Back!

B2B Social Media Podcast – Strategy

Key learnings: B2BBitesBack – Ep01: social strategy B2B social media has accelerated at a rapid pace over the last few years. We’ve launched our own dedicated B2B social media podcast,...
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Measurement in B2B social media

Measurement in B2B Social media: Part 1

OST’s Guide to B2B Social Media Measurement It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains:...
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Operations Director, Jeremy Taylor

Meet The Team: Jeremy T

In order to run a global B2B social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are...
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Senior Execs selfie video

Senior Execs, Social Media & Selfie Videos: A guide

Why Should I Record a Senior Exec Selfie Video? Senior execs are full of knowledge and insight, but short of time.  Selfie videos offer the fastest way to extract this...
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B2B Influencer Campaigns -8 Steps to launch

8 Steps To Launch Your B2B Influencer Campaign

You read the phrase ‘influencer marketing’ and your mind immediately turns to Love Island contestants promoting teeth whitener and brand giveaways, and your eyes immediately roll to the back of...
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Twitter chats

Twitter Chats: How can B2B brands benefit?

Following on from our in-depth pieces on Twitter’s Spaces, and Fleets, it’s now the turn of our new Queen of Twitter Jess, to give us the lowdown on another Twitter...
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Georgia is our most recently promoted Account Director

Meet the Team: Georgia

In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are...
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