Blog

3 Tips for Running an Effective LinkedIn Advertising Campaign

Although LinkedIn advertising is among the more expensive social advertising platforms (on a click basis), for many B2B organisations it can also be really effective for reaching a high-quality, targeted audience....
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Instagram social media management

Social media management on Instagram: 4 steps to success

Engaging with, and building communities is a key aspect of social media management across all platforms, but especially on Instagram. Boasting features that no other platform offers and with social...
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B2B influencer marketing research shows disconnect between brands and influencers

At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes...
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Influencer Marketing Huddle – Expert Insights

This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you...
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Byte logo

Why brands need to prepare for Byte

It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should...
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influencer marketing tips

6 tips (from influencers) on how to maximise your return from influencer marketing

Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to...
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video marketing

Click, Watch, Engage: 3 tips to improve your video marketing

‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my...
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Top B2B Marketing Agencies

OST Named Among the UK’s Top B2B Marcomms Agencies

I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by b2bmarketing.net and published...
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7 essential influencer marketing tips from the experts

OST hosted the 2nd Influencer Marketing Huddle in London yesterday in partnership with influencer marketing platform, Onalytica. The half-day workshop was attended by representatives of 45 brands and speakers including Tim McLoughlin from...
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