Blog

Influencer Marketing Huddle – Expert Insights

This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you...
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Byte logo

Why brands need to prepare for Byte

It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should...
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influencer marketing tips

6 tips (from influencers) on how to maximise your return from influencer marketing

Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to...
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video marketing

Click, Watch, Engage: 3 tips to improve your video marketing

‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my...
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Top B2B Marketing Agencies

OST Named Among the UK’s Top B2B Marcomms Agencies

I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by b2bmarketing.net and published...
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7 essential influencer marketing tips from the experts

OST hosted the 2nd Influencer Marketing Huddle in London yesterday in partnership with influencer marketing platform, Onalytica. The half-day workshop was attended by representatives of 45 brands and speakers including Tim McLoughlin from...
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Snapchat vs Instagram: Which is better for marketing?

At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with photo-sharing app Snapchat attracting...
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B2B Marketing Awards - best use of social media

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B...
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What does GDPR mean for social media marketers?

This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as...
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