People will tell you LinkedIn company pages are dead; that organic page reach is dropping through the floor.
All this means is: they don’t understand how LinkedIn works.
If you consistently share valuable insights on your LinkedIn company page and if you actively talk to your audience – just watch what happens to your reach and engagement levels.
LinkedIn page apathy is for losers.
So, how can you ensure you’re a winner? You could certainly start by following these 10 LinkedIn company page best practices:
1. Hook your audience before the “see more” cut-off
That first line? It’s everything. You’ve only got a few seconds before someone scrolls past, so make it count.
Try one of these attention-grabbers:
- A bold statement: “Most LinkedIn company posts get ignored. Here’s how to make sure yours doesn’t.”
- A surprising stat: “Video posts on LinkedIn pages get 5x more engagement than text-only posts.”
- A thought-provoking question: “What’s the biggest challenge your team is facing right now?”
- A quick brand insight: “When we launched our new campaign, one small change made all the difference…”
If your opening line doesn’t make someone curious, they won’t click “see more.”
2. Make it skimmable, no one reads walls of text
Most people skim LinkedIn content rather than reading every word. Long blocks of text are an instant scroll-away.
Keep your posts easy on the eyes by:
- Writing short, punchy sentences.
- Breaking text into short paragraphs.
- Using bullet points, emojis (sparingly), and spacing to guide the reader.
Even for company posts, clarity and structure are just as important as what you say.
3. Add visuals (because plain text is dull)
A LinkedIn post without visuals is like a campaign without creative… it works, but it won’t wow anyone.
Posts with images, videos, or carousels get significantly more engagement. Here’s how to use visuals effectively:
- Images: Share real brand moments: your team, products, or behind-the-scenes shots, not just stock images.
- Infographics: Perfect for simplifying complex ideas or sharing stats.
- Videos: Upload directly to LinkedIn; native content performs best.
- Carousels or PDFs: Ideal for case studies, step-by-step guides, or campaign highlights.
Adding visuals is one of the simplest ways to boost your LinkedIn company page engagement.
4. Use emojis thoughtfully
Yes, brands can use emojis, but moderation is key. They can add warmth and visual rhythm when used with intention.
Good use:
✅ Highlighting key points
✅ Structuring your message
✅ Reinforcing a friendly tone
Bad use: Overloading posts with 🚀🔥💯 until they look like spam.
Use emojis like seasoning, enough to add flavour, not enough to overpower the message.
5. Ask questions to spark conversation
If you want engagement, invite it. Company pages that ask genuine questions see higher comment rates.
Try questions that invite experience-sharing or debate:
- “What trend do you think will shape your industry next year?”
- “How does your team approach sustainability?”
- “What’s one piece of advice you’d give your younger self starting out in this field?”
LinkedIn rewards discussion. Give people a reason to comment, and your brand’s visibility will grow organically.
6. Share stories, not just statements
Even on company pages, people connect with stories, not press releases.
For example:
❌ “We’re proud to announce our latest update.”
✅ “Our team spent six months developing this feature after listening to your feedback. Here’s what’s new and why it matters.”
Humanising your brand builds trust. Share stories about challenges, wins, and lessons learned, they’re what make your company feel real.
7. Always include a call to action (CTA)
Every company post should lead somewhere. Otherwise, why post at all?
If you want engagement, ask for it.
If you want traffic, link to it.
If you want leads, make it easy to get in touch.
Don’t leave your audience wondering what to do next, a clear CTA makes your content purposeful.
8. Rethink your hashtag strategy
If you’re like most marketers, you probably still add a handful of hashtags at the end of your company page posts, because they help with discoverability, right? And they tell LinkedIn what your post is about.
Apparently… not anymore.
Various sources are reporting the gradual demise of LinkedIn hashtags, as the platform de-prioritises their impact. Just a few years ago, adding 3–10 hashtags was proven to boost reach. Today, they make little to no measurable difference.
Why?
Because LinkedIn doesn’t need hashtags to understand your post anymore. Its algorithm can now detect context and topic directly from your content. In fact, there’s talk that hashtags could become unclickable in the near future, quite the strategy reversal, given they were only introduced in 2018.
That doesn’t mean you should abandon them completely. Even without their old discoverability power, hashtags still serve a purpose:
- They act as visual signposts, helping readers quickly grasp what your post is about.
- They help maintain content consistency, keeping your posts clearly aligned with your niche topics or campaigns.
So while the hashtag may no longer be the hero of LinkedIn visibility, it’s not dead, just demoted. Use them thoughtfully to keep your brand narrative focused, not to chase reach.
9. Time your posts right
Even great content can flop if it’s shared when your audience isn’t online.
For company pages, the best posting times usually fall between:
- Tuesday to Thursday: When B2B engagement peaks.
- 7–9 AM or 12–1 PM: When professionals are checking LinkedIn before work or during lunch.
- Avoid weekends: Engagement typically dips.
Test and analyse your data to find your unique sweet spot.
10. Track, test, and optimise
If you’re not measuring what’s working, you’re just guessing. Use your LinkedIn Page Analytics to monitor:
- Impressions: How many people saw your post.
- Engagement rate: Likes, comments, shares, and clicks vs. total views.
- Click-through rate (CTR): How many followed your link.
- Audience demographics: Who’s engaging with your posts.
The best brands refine constantly, testing formats, timing, and topics to see what resonates most.
Stop posting and hoping, start posting strategically
Most company page posts disappear because they’re forgettable. But when you focus on the fundamentals, a strong hook, clear structure, human tone, and meaningful call to action, you start to see real results.
Want to take your LinkedIn company strategy further? Dive into our LinkedIn keyword strategy guide for deeper insights on optimisation and visibility.