The LinkedIn Growth Model:
How to Play the Algorithm and Win
“Clear-eyed, evidence-led, and genuinely useful for anyone trying to make organic LinkedIn work for a B2B business”
Andy Lambert – SuperGrow, ContentCal
Get your copy of The LinkedIn Growth Model
How to grow your LinkedIn Page
Growing a company LinkedIn presence isn't easy. Some even say it's impossible.
The LinkedIn Growth Model seeks to dispel this myth. By explaining how LinkedIn really works, what the algorithm favours and how to appear in your customers' feeds, The LinkedIn Growth Model demonstrates that organic growth is not only possible: it's the only way to sustain visibility on LinkedIn.
Combining real-life experience with data-led insight, Luke Brynley-Jones provides a step-by-step guide to implementing an effective LinkedIn growth strategy. Absorbing, enlightening and, at times, irreverent, The LinkedIn Growth Model is a must-read for busy marketers.
If you're tasked with growing your Company LinkedIn Page - this book is your oracle.
The LinkedIn problem
Most company LinkedIn Pages are a waste of time. Businesses are spending heavily on ads while publishing ‘safe’, low-impact content that delivers ever diminishing returns. New data has given us deeper insight into how the LinkedIn algorithm works – and how we can use this knowledge to successfully grow a company page.
The LinkedIn growth playbook
This book reveals a practical, proven approach to driving performance growth on LinkedIn – not through more budget, but through smarter strategy. Citing first-hand experience from some of the world’s biggest B2B brands, it explains how companies are rethinking how they manage their LinkedIn Pages – and achieving double-digit growth.
Key takeaways
- How the LinkedIn algorithm works
- What most businesses are getting wrong
- How to create engaging content that drives growth
- A framework to boost organic reach and reduce paid reliance
- The role of thought leaders and employee advocacy
- How to overcome internal resistance and change minds
The LinkedIn Growth Model
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For B2B marketers under pressure to deliver results, The LinkedIn Growth Model is a must-read. It provides a roadmap to making LinkedIn work - and making your marketing matter again.
About the author
Luke Brynley-Jones is founder and Managing Director at OST, the global B2B social agency. Having spent over 25 years developing social strategies for global tech brands, Luke is one of the UK's leading B2B social specialists.
Always on hand to dispel social media guff, Luke specialises in explaining social to sceptics, often in board rooms. This has led him to dive deep into LinkedIn. Not the polished, corporate version you see in your feed, but the plumbing – the hidden rules that dictate reach, engagement and growth.
Over the past three years, Luke and his team at OST have turned this insight into a practical, proven model for LinkedIn Page growth. Their tried-and-tested approach is now used by scores of B2B brands to drive authentic, organic growth.
Earlier in his career, Luke built several global social networks, amassing nearly 500k users. He now lives and works near Cambridge - and plays cricket. How the mighty are fallen!