We’re delighted to announce that The LinkedIn Growth Model, the new book from OST Founder and Managing Director Luke Brynley-Jones, is now available to buy.
For anyone responsible for growing a LinkedIn Company Page, building brand visibility, generating engagement, or demonstrating the value of social media to the business, this book provides a practical, proven framework for success.
At OST, we’ve spent years helping some of the world’s leading B2B technology brands improve their social media performance. Now, Luke has distilled decades of experience into a comprehensive guide designed specifically to help marketers transform their LinkedIn presence from a corporate broadcast channel into a genuine business growth engine.
Why This Book Matters
LinkedIn has become the most important social platform for B2B organisations. Yet many companies still struggle to grow their audience, create engaging content, and demonstrate measurable results from their efforts.
The problem isn’t a lack of activity. It’s a lack of strategy.
The LinkedIn Growth Model provides a clear framework for overcoming the most common challenges facing B2B marketing teams. Rather than relying on guesswork, trends, or isolated tactics, the book introduces a structured model for sustainable LinkedIn growth.
Readers will learn how to:
- Understand the signals that the LinkedIn algorithm values the most
- Create content that drives topical relevance and reach
- Harness thought leadership and employee advocacy
- Grow your LinkedIn Page authentically and organically
- Measure what matters (vs what’s easy)
Whether you’re managing social media for a global enterprise, a growing technology company, or a specialist B2B organisation, the principles in this book are designed to help you achieve better results with greater confidence.
Built on 25 Years of B2B Social Media Experience
Luke Brynley-Jones is one of the UK’s most experienced B2B social media specialists.
As Founder and Managing Director of OST, he has spent more than 25 years helping organisations navigate the evolving social media landscape and turn social engagement into business outcomes.
Throughout his career, Luke has advised and delivered programmes for some of the world’s most recognised technology brands, including Salesforce, Dell Technologies, and Infosys.
In addition to his client work, Luke is a regular conference speaker and has authored influential reports and research on social media analytics, social media listening and B2B influencer marketing.
The strategies and frameworks outlined in The LinkedIn Growth Model are not theoretical concepts. They are built upon years of hands-on experience working with B2B organisations facing real-world growth challenges.
Introducing the LinkedIn Growth Model
At the heart of the book is a practical methodology designed to help organisations understand what drives sustainable growth on LinkedIn.
The model focuses on the key factors that influence visibility, engagement, advocacy, and audience development. It helps marketers identify what’s working, diagnose what’s holding them back, and create a roadmap for improvement.
Most importantly, it provides a structured approach that can be implemented regardless of company size, industry, or level of social media maturity.
The result is a clearer path to stronger performance and greater impact from your LinkedIn investment.
Read an Extract from the Book
The extract below provides an introduction to the principles behind The LinkedIn Growth Model and demonstrates the practical, evidence-based style that runs throughout the book.
Available Now
If you’re responsible for B2B marketing, communications, social media, employee advocacy, or brand building, The LinkedIn Growth Model deserves a place on your desk.
It’s a practical guide built on decades of experience, designed to help you grow your LinkedIn presence with greater clarity, consistency, and measurable success.
Buy your copy today and discover the framework that’s helping B2B organisations unlock sustainable growth on LinkedIn – http://linkedingrowthmodel.com