By

Luke Brynley-Jones
Featured image of blog post, what is exec comms
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms? During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social media presence. Without face-to-face events and office working, many have struggled to stay visible. Others have realised that, in...
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Graphic showing silver award at the B2B marketing awards 2021
I often say to new clients and prospects that OST is all about “taking your social media to the next level”. Usually, they politely go along with the sentiment. It sounds pretty positive – and they get the general idea. Occasionally, though, I get challenged to explain myself. “What does ‘next level’ really mean?”, they...
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Measurement in B2B social media
OST’s Guide to B2B Social Media Measurement It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains: it never gets any easier. That said, some things have moved in our favour.  Senior execs today have a greater understanding and appreciation of the...
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Senior Execs selfie video
Why Should I Record a Senior Exec Selfie Video? Senior execs are full of knowledge and insight, but short of time.  Selfie videos offer the fastest way to extract this knowledge in a shareable and engaging format. With as little as 15 minutes of preparation and 15 mins recording (assuming you take 2-3 goes to...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our favourites, featuring technology brands you might just have heard of… #RefinitivSocial100 Refinitiv is a global provider of financial market...
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With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come across? Is there any point in pushing marketing content? Update: for those who prefer watching rather than reading, I’ve added a video...
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B2B Influencer Marketing: latest developments
Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may impact your strategy. Read all about what motivates your influencers and our recommendations on how to get them on board. Download the ebook for the...
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Whats new for social media marketing in 2020?
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements of what should make up your strategy; all brought to you by our paid media,...
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As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social media? We draw heavily on the findings of the August 2019 CMO Survey report, which can be found here. Companies spend 12% of their marketing...
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