By

Luke Brynley-Jones
Developments in B2B Influencer Marketing
Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may impact your strategy. Read all about what motivates your influencers and our recommendations on how to get them on board. Download the ebook for the...
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Whats new for social media marketing in 2020?
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements of what should make up your strategy; all brought to you by our paid media,...
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As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social media? We draw heavily on the findings of the August 2019 CMO Survey report, which can be found here. Companies spend 12% of their marketing...
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Byte logo
It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should also pay very close attention. First, though, for those with short memories, why all the fuss about Vine? At it’s height, Vine was the most...
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Top B2B Marketing Agencies
I’m proud to announce that OST has been listed among the UK’s top B2B marketing agencies for the second year running. The list, which is compiled by b2bmarketing.net and published in a downloadable guide, is dominated by very large, international agencies such as Oliver, Bray Leino and OgilvyOne Business, but also features a surprising number of...
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OST hosted the 2nd Influencer Marketing Huddle in London yesterday in partnership with influencer marketing platform, Onalytica. The half-day workshop was attended by representatives of 45 brands and speakers including Tim McLoughlin from Hotels.com, Ryan Visser from VMware.com, Luke Brynley-Jones from OST and Sarah Goodall from Tribal Impact. Here are 7 of the top tips shared by our expert...
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At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with photo-sharing app Snapchat attracting a huge 166 million users, it’s hard to deny the idea has become enormously successful. So much of a success in fact, that Facebook owned Instagram has recently started...
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B2B Marketing Awards - best use of social media
August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been working with Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, for four years in both...
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This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in...
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Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an external speaker, Jon Torrens, to inspire and educate us. OST’er Chris Tynan explains what happened… Confidence in public speaking is not something that comes to...
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