Featured
13th July 2023
Personal Branding vs Social Exec Comms
Social Executive Communications (aka Social Exec Comms) and Personal Branding are two related concepts that focus on establishing and managing an individual's reputation and presence in the digital space. They are similar but have some important differences, so are not to be confused. Here’s a quick introduction to both, their differences, and why you’ll be hearing a lot more about them over the coming years.
W...
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25th March 2025
B2B social media measurement in 2025: What’s changed?
With so much accurate data at our disposal, why does B2B have such a big problem with social media measurement?
As it stands, nearly two-thirds of B2B marketing leaders feel their organisations don’t trust their data. ...
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20th February 2025
Short-term thinking is holding back social media lead generation
Social media is great for B2B lead generation, but only if you approach it with care and plenty of patience.
I can say this from experience. I’ve seen lead gen campaigns that have flourished and delivered better result...
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16th December 2024
Posting links to LinkedIn reduces reach by up to 35%: What are the workarounds?
Do you regularly share blog posts or links on LinkedIn? Most B2B companies do – and yet by doing this, you are decimating your organic post reach. Thankfully, there some workarounds.
It’s a little-known fact, but...
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20th November 2024
X-odus: should your company leave X?
Ever since Elon Musk took over Twitter in 2022, fired the majority of its employees and renamed it X, there have been concerns about the future of the social network formerly known as Twitter. The big question is: is i...
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12th November 2024
5 steps to deliver a B2B Influencer Marketing strategy
You’re already well aware of the power of B2B influencer marketing, but how does it all work in practice? What does a B2B influencer marketing strategy actually involve?
There’s a tonne of blog posts about the changi...
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19th April 2024
Should you upgrade to a LinkedIn Premium Company Page?
LinkedIn are rolling out an upgraded version of a company page called a “LinkedIn Premium Company Page”. For $100/month you can access a range of new features. The big question is: should you upgrade?
What ...
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15th March 2024
What is the LinkedIn algorithm and why is it important?
The LinkedIn algorithm is the automated decision-tree that decides who sees your organic LinkedIn posts.
If you knew exactly how the algorithm worked, you could optimise your posts to maximise reach within your target au...
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1st January 2024
Top 11 B2B Social Media Agencies (2024)
What are the top B2B social media agencies?
If you’re looking for the top 10 B2B social media agencies, we’ve gone one better. We’ve curated a list of the top 11 B2B social media agencies that rank high...
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27th November 2023
LinkedIn Rolls out Image Preview Change that Could Impact Link Clicks
We haven’t seen any official announcements about this, but it looks like LinkedIn are rolling out a change to their image preview in organic link posts that could have an impact on clicks. We started seeing the n...
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1st November 2023
LinkedIn’s algorithm tweak has reduced reach by 66%. What can you do about it?
You may be aware that, earlier this year, LinkedIn tweaked their algorithm. This change has reportedly reduced post reach by an average of 66%. In this post we’ll share a bit of insight into why this happened, ho...
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