Social Strategy in 2020

Planning your brand's social strategy for 2020

Planning your brand’s social strategy for 2020

23rd October – Allia Future Business Centre, Cambridge 

9am – 1:30pm

2019 has seen Instagram eclipse Facebook as the leading social channel for many brands, while influencer marketing continues to boom, hand-in-hand with an exponential growth in video marketing. Add to this the popularity private groups, the rise of Dark Social, new ad formats, chat bots and advocacy platforms and your planning challenge for 2020 is clear. Where should you start?

How about 9am on the 23rd October in Cambridge?

Join our team of campaign-hardened social media practitioners for a #SocialStrategy2020 half-day discussion that aims to give you the insight and direction you need to plan for 2020.

Topics we’ll address include:

  • BAU posting – How much time should you invest in day-to-day content? Post frequency. How to attribute value.
  • Influencer marketing – How has influencer marketing evolved in 2019? New rules/regulations. Fraud prevention. Measurement/evaluation.
  • Instagram/Facebook strategies – What are most effective brand strategies for Instagram and Facebook in 2020?
  • Video marketing – What does best practice look like for 2020?
  • Social advertising – What new formats/tactics are worth considering? Facebook/Instagram opportunities. Twitter/LinkedIn advertising changes.

Please be aware: this event is designed for large and medium-sized consumer and B2B brands (typically 100+ staff), but if you feel you’ll get value, register and we’ll be in touch.

This event is free to attend, but places are limited. Please register your interest here and we will contact you to confirm your place. 


Helen Sharpe 

Interflora – Content & Social Media Manager 

Over the past 6 years Helen has implemented social and digital strategies for brands ranging from Gala Bingo to Marriott Hotels. She has a wealth of experience to share. Her main passion evolves around working closely with customers, influencers and brand partners to drive value from social media. She is currently Content & Social Media Manager at Interflora, the world’s largest flower delivery brand.


Simon Jared

Arm – Social Media Manager 

Having worked in agencies and client-side, focusing on organic and paid social for both B2B and consumer brands, it’s fair to say Simon has an array of social media experience. He is currently Social Media Manager at Arm, the leading supplier of microprocessor technology, where his focus is firmly B2B.  



Luke Brynley-Jones

OST – Founder & Managing Director 

Luke Brynley-Jones is one of the UK’s original social media pioneers. Having founded his first social agency in 1999 he has advised scores of leading brands, including British Airways, Salesforce, Orange and VISA, on social media strategy.



Stef Lait 

OST – Consumer Account Director 

Stef Lait is a seasoned pro with over 10 years’ experience creating social strategies and impactful campaigns for some of the UK’s most well-known brands, including Hartley’s and Sun Pat. She heads up an innovative team of social strategists, creatives and community managers.




A webform by Podio

Time: 9am-1:30pm 

Dates : 23rd October 

Location: Allia Future Business Center, CB4 2HY