Influencer Marketing

We run industry-leading influencer programmes for consumer and B2B brands.

Influencer marketing is now essential for both consumer and B2B brands.

We have developed sophisticated influencer marketing programmes for consumer brands such as Hartley’s Jelly and Kingston Technology. By combining our expertise with online tools, we can identify and manage your influencers to deliver positive brand awareness.

Our B2B Influencer Relationship Management (IRM) process employs seven different engagement models. We have used this methodology to create highly successful programmes for brands such as Sage and Thomson Reuters.

Typically we use a three stage process:

Influencer Identification

We identify the top social media influencers in your industry/sector according to their reach, relevance and resonance.

Influencer Relationship Management (IRM)

We contact the influencers and set in place an equal value partnership which rewards them for participation in the programme.

Influencer Engagement

We involve the influencers in a programme of activities, ranging from online engagement, to co-creation and events.

Want to know more?

Contact us to see how we can help your business with influencer marketing and management.