Refinitiv – Influencer Marketing

Brief

In April 2017 Thomson Reuters, now known as Refinitiv, approached OST with the goal of influencing potential customers earlier in the product discovery and consideration phase. We devised a B2B influencer-led strategy to engage with the UK’s top Financial Risk & Compliance influencers on social media.

In April/May 2017 we ran a pilot to prove the business case. Then, in September 2017 we launched the full influencer marketing programme, engaging with our target influencers on Twitter and LinkedIn and co-creating content, such as webinars, Facebook Live videos and Twitter chats.

ClientThomson Reuters
Core ServiceInfluencer Marketing
Project DateApril 2017 - Present

Impressive Results

In the initial 9 months of the programme we engaged with 17 of our top 30 influencers, driving hundreds of positive brand engagements, achieving a targeted reach of 40 million and delivering significant brand awareness for Thomson Reuters.

17 influencers joined the programme

3 million average monthly reach

+40 million targeted reach

Influencer programme results

What our client said

With OST’s help our influencer programme has been a resounding success. From Sep 2017 to April 2018, we saw an uplift of 40% on the use of our official hashtags, equivalent of a social reach of 40 million.

Kelvin Lee
Director - Social Media, Global - Refinitiv