B2B paid social advertising for Dassault Systèmes
What if your LinkedIn ads didn’t just generate clicks, but delivered a 400% surge in leads at a fraction of the cost? That’s exactly what we achieved for Dassault Systèmes.
400%
Over leads target
-65%
Under costs per lead target
Fresh thinking delivers results
OST has driven high-performing LinkedIn ad campaigns for Dassault Systèmes for years – but in 2023, we set out to do something bigger. Could a bold, always-on strategy combining brand awareness and lead generation unlock even greater results?
We put this to the test with a 10-month pilot campaign for Dassault’s Model-Based System Engineering (MBSE) solution, targeting new industry sectors in nine key markets: the UK, Ireland, Belgium, Netherlands, Norway, Luxembourg, Denmark, Sweden, and Finland. The mission? More high-quality leads. More brand awareness. Maximum impact.
We took targeting to the next level, building a Client-Based Marketing strategy powered by Dassault’s own Sales and Business Planning data. Working with LinkedIn, we pioneered a beta audience using Sales Navigator insights – pinpointing businesses already in Dassault’s pipeline for maximum conversion potential.
But we didn’t stop there. We rigorously tested, segmented, and optimised multiple audience sources, doubling down only on the highest-performing prospects.
With a tight budget, the campaign smashed expectations - blowing past targets and setting new benchmarks for laser-focused lead generation that cuts through the noise and delivers serious ROI. The campaign’s success didn’t go unnoticed either! In February 2024, it was shortlisted for Best Social Campaign at the UK Paid Media Awards.
Leads +400% over target
CPL -65% under target
CTR >200% LinkedIn benchmark
CPC <50% LinkedIn benchmark
“Working closely with OST on our MBSE campaign was truly transformative. Their expertise and collaborative approach were instrumental in achieving outstanding results. Through meticulous A/B testing and targeted audience segmentation, OST guided us to surpass our goals, demonstrating the power of data-driven strategies.”
Cian O’Regan,
EuroNorth Senior Manager, Digital Marketing, Dassault Systèmes
