LinkedIn lead generation campaigns for Transparity

When everyone looks the same, blending in isn’t an option. Transparity needed a bold new approach to cut through the noise – and that’s exactly what we delivered.

535%

Growth in LinkedIn followers over 12 months

134%

Increase in organic web clicks

Standing out in a sea of sameness

In 2023, we teamed up with Transparity, the UK’s #1 accredited Microsoft partner, to elevate its LinkedIn presence. The goal? To raise awareness of Transparity’s Winning from Anywhere® approach, showcase key partnerships, and drive meaningful engagement.

Our initial strategy combined organic and paid social, generating solid traction. But analysis of the LinkedIn Ads Library revealed a problem – our content looked just like the competition’s. Transparity wasn’t standing out. We needed a fresh, high-impact approach that prioritised quality over quantity.

To break through, we reinvented Transparity’s content strategy, refining messaging, design and creative execution. We introduced stronger hooks, bolder visuals and dynamic formats that stood apart from the crowd.

A major shift came from attending the Transparity Autumn Tech Event, where we captured high-quality video content, perfect for event recaps and evergreen storytelling. We also streamlined content output, shifting from frequent posts to fewer, high-impact pieces that sparked real engagement.

The shift in strategy delivered outstanding results, proving that a focus on quality content that aligns to a brand’s message can have a far greater impact than simply increasing output. This focus transformed Transparity’s LinkedIn presence, cutting through the noise, standing out from competitors and driving real, measurable business impact.