Social media exec comms for global tech brand
Helping a top executive grow his influence, expand his network, and drive engagement – all without adding to his already packed schedule.
365,000
Organic impressions in 90 days
10,000+
New followers gained
Powering executive influence through social media
A global tech brand wanted to elevate its President’s presence on social media, but with a demanding schedule, he had little time to manage his profiles. OST crafted an exec comms strategy that would build his influence, expand his network and drive engagement, all while ensuring authenticity.
We set four key goals: build a high-value network, create a compelling social presence, position the President as a thought leader and deliver measurable brand impact. To achieve this, we developed ‘Content Pillars’ aligned with his interests and schedule, creating engaging LinkedIn content while monitoring timely discussions for him to engage with.
Beyond content, we actively managed his connections – reviewing 1,500+ outstanding LinkedIn requests, mapping his network and identifying key influencers for strategic engagement. Regular performance analysis ensured continuous optimisation, with data-driven adjustments improving his post performance each month.
In just 30 days, we doubled the Executive’s reach, generating 130,000 organic impressions. Within 90 days, engagement tripled to 6,000 interactions per month, expanding his reach to 365,000 impressions and strengthening his influence among the C-suite.
Over 18 months, he gained 10,000+ new followers, boosted his LinkedIn SSI score to 78, and secured Top Voice status. OST’s strategic content and engagement turned his social presence into a powerful business asset, cementing his reputation as an industry leader.
3x engagement growth, reaching 6,000 interactions/month
365,000 organic impressions in 90 days
10,000+ new followers gained
LinkedIn SSI score increased to 78 (above industry benchmark of 70)
Achieved Top Voice status, solidifying thought leadership
