Social media management and influencer marketing for Salesforce

From strategy to activation, OST helped Salesforce turn social media into a powerhouse for engagement, advocacy, and real-time connections.

470%

Increase in organic impressions

2,000%

Increase in engagements

A smarter social strategy

In 2018, Salesforce set out to expand its social media presence in the UK and Ireland, aiming to increase engagement, amplify advocacy and integrate social into its wider marketing strategy. To achieve this, they appointed OST as their UK social media agency.

OST developed a comprehensive social media strategy, introducing channel personas and content pillars to ensure Salesforce’s messaging resonated with key audiences. By continuously tracking engagement and adjusting content distribution, we maximised reach and interaction.

We also designed and launched Salesforce’s UK influencer programme, integrating top industry voices and customer advocates (Trailblazers) into campaigns and events. At major events like World Tour and Dreamforce, our activation crew delivered live social coverage, creating scores of posts, interviews and real-time video content to drive engagement and extend reach far beyond the event floor.

OST’s data-driven strategy, influencer engagement and live activations transformed Salesforce’s social presence. Our mix of thought leadership, customer advocacy and real-time event coverage made Salesforce’s platforms more dynamic and interactive than ever.

Salesforce’s social media saw remarkable growth. By continuously refining strategy and leveraging real-time engagement, OST helped Salesforce turn social into a high-performance marketing channel – fueling meaningful connections and measurable business impact.