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Want to know the biggest trends in social marketing for 2021?  As is the tradition at this time of year, OST’s teams of strategists, marketers, and creatives are pondering about the next 12 months, for the Social Media Strategy Report 2021. We’re looking at how different, if at all, our clients’ social strategies will be...
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We turned DigiConf into a virtual event. These are our lessons learned.
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 2020 but due to COVID-19, we had to quickly adapt our strategy to meet the government...
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Image of our Head of Design, Dan Brand
We are super excited to announce the arrival of Daniel Brand as our new Head of Design. Dan has joined OST from iCandy pushchairs, a brand well-known globally for its exceptional style and high design quality. In this new role, Dan will lead OST’s growing Creative Studio, which now comprises three Designers, working closely with...
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How much has social media changed
It’s hard to comprehend the sheer breadth of data that is consumed online every single minute, from Facebook posts to YouTube views to video calls. The fundamental changes that 2020 brought have also brought changes to how we consume media, connect with people, and entertain ourselves. Our work, social lives and hobbies were all forced...
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How will COVID change your digital marketing strategy for 2021
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social media strategy for coronavirus. With social media usage spiking and brand engagements dropping, marketing strategies needed...
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6 Ways to create inclusive content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is a drastic case of misrepresentation on social media. So, instead of being part of the problem, be part of...
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TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team wanted to get stuck in to see how the TikTok offering would compare to other social platforms. Why run a TikTok advertising...
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Instagram Stories
There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which ones to try or which ones would best suit your needs? And how do you know if they’re going...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. When community management is done right, it can do wonders for brand reputation. And the open, two-way nature of...
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