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Blog
This is the last in our series of posts by our Paid Social Managers, Sophie Watson and Calum Tynan, who explore the transition between PPC and social advertising. Find out why customers are switching to paid social, and why you should consider applying this to your own social strategy. Download the ebook for the full...
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How to super-charge your video marketing in 2020
This is the fifth chapter from our latest ebook on everything you need to know to create an effective social media marketing strategy. Sharing his knowledge of video marketing for 2020 is Account Manager, Freddie Bendall. He will explore the way in which to start using video in posts by reflecting on some of the...
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Instagram features to focus on in 2020
Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features and how to harness them as a part of your social media strategy for 2020. Download the ebook for the full 2020 social media marketing...
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Developments in B2B Influencer Marketing
Catch the third chapter in a series of blog posts brought to you by OST Marketing. Managing Director, Luke Brynley-Jones, explores how the recent developments in B2B influencer marketing may impact your strategy. Read all about what motivates your influencers and our recommendations on how to get them on board. Download the ebook for the...
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How should consumer brands work with Influencers?
This is the second in a series of blog posts brought to you by OST Marketing. In this chapter, our Senior Account Director, Stef Lait will explore the integration of influencers into your brand and strategy, reflecting on why you should work with influencers and how to get started. Download the ebook for the full...
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Whats new for social media marketing in 2020?
Welcome to the first in a series of blog posts by the OST marketing team on everything you need to know on how to create an effective social media marketing strategy for 2020. Each chapter will cover the various elements of what should make up your strategy; all brought to you by our paid media,...
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With only a week until our Social Strategy in 2020 seminar in Cambridge, we asked one of our speakers, Helen Sharpe, Content & Social Media Manager at Interflora, for her insights into social media strategy for 2020. Here’s what she said: 1. What do you see as the biggest social media challenge facing brands today?...
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As part of our #socialstrategy2020 series of blog posts and events, this post explores current trends in social media budgets and asks: what should your company be spending on social media? We draw heavily on the findings of the August 2019 CMO Survey report, which can be found here. Companies spend 12% of their marketing...
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OST Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10cal Jelly Hartley’s 10cal Jelly is a fun, delicious, low-calorie treat, popular among those looking to lose weight. Hartley’s enlisted OST to run a social media campaign to promote...
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As influencer marketing continues to be recognised as a valuable opportunity, many companies are starting to extend their reach and run international influencer marketing campaigns. We run global campaigns for many of our clients – so can share some pointers on what to look out for.  Here are 4 things to remember when partnering with influencers...
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