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Blog
Featured image of blog post, what is exec comms
It’s one of the fastest growing trends in B2B social media. But what exactly is Exec Comms? During the Covid pandemic, many business leaders have finally understood the importance of having a strong and credible social media presence. Without face-to-face events and office working, many have struggled to stay visible. Others have realised that, in...
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A still, from B2B social media podcast, B2B Bites Back!
Key learnings: B2BBitesBack – Ep01: social strategy B2B social media has accelerated at a rapid pace over the last few years. We’ve launched our own dedicated B2B social media podcast, #B2BBitesBack, to cover and investigate key topics from within the industry.  We’ll be joined by some of the biggest names within B2B marketing who will...
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Measurement in B2B social media
OST’s Guide to B2B Social Media Measurement It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains: it never gets any easier. That said, some things have moved in our favour.  Senior execs today have a greater understanding and appreciation of the...
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Operations Director, Jeremy Taylor
In order to run a global B2B social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, data heads, creatives, influencers, community managers, and in-house marketers, and we’d like for you to get to know them...
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Senior Execs selfie video
Why Should I Record a Senior Exec Selfie Video? Senior execs are full of knowledge and insight, but short of time.  Selfie videos offer the fastest way to extract this knowledge in a shareable and engaging format. With as little as 15 minutes of preparation and 15 mins recording (assuming you take 2-3 goes to...
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B2B Influencer Campaigns -8 Steps to launch
You read the phrase ‘influencer marketing’ and your mind immediately turns to Love Island contestants promoting teeth whitener and brand giveaways, and your eyes immediately roll to the back of your head – That’s not what we’re talking about, we’re talking about B2B Influencers, and how to activate them in a campaign, of course! Influencer...
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Twitter chats
Following on from our in-depth pieces on Twitter’s Spaces, and Fleets, it’s now the turn of our new Queen of Twitter Jess, to give us the lowdown on another Twitter feature, Twitter chats. So what is a Twitter chat, I hear you say? First of all, we all know it takes seconds for a tweet...
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Georgia is our most recently promoted Account Director
In order to run a successful global social media agency, you need a team of talented individuals constantly pulling together in the right direction to make things happen. We are proud of our team of strategists, creatives, influencers, community managers, and in-house marketers, and we’d like for you to get to know them a little...
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What are the biggest challenges in SEO?
Jono Alderson, Special Ops at Yoast, hosted an insightful session at DigiConf21, where he shared his expertise on SEO and getting the most from your online activity. Online behaviour has drastically changed over the last year, so taking on everything we learned from Jono, we had to take a deeper look into the biggest challenges...
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Virtual events can be even more challenging than normal ones
In April 2021, we hosted our second B2B marketing virtual conference, DigiConf. Last year, we originally set out to create an in-person event for like-minded B2B marketers in East Anglia to come together for a packed one-day event in Cambridge. With the impact of COVID-19, we had to quickly rethink our strategy, turning DigiConf virtual. ...
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