Category

Blog
DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
Read More
Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. When community management is done right, it can do wonders for brand reputation. And the open, two-way nature of...
Read More
OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our favourites, featuring technology brands you might just have heard of… #RefinitivSocial100 Refinitiv is a global provider of financial market...
Read More
B2B technology influencer marketingr
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns and offering them genuine benefits for their involvement, tech brands are creating new marketing opportunities. At OST we’re lucky enough...
Read More
Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
Read More
Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard to know how to keep your team happy and motivated in such...
Read More
With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come across? Is there any point in pushing marketing content? Update: for those who prefer watching rather than reading, I’ve added a video...
Read More
Video Marketing 101: Where to start when everyone else is already ahead
We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique perspective into the company, and can serve as a great tool in educating your audience on new products.  So, when the rest of your competitors...
Read More
5 of the smartest ways to use Instagram marketing
877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping your profile up-to-date and providing your audience with real value, you’re unlikely to be reaping the rewards. So, how about some innovative ideas to freshen...
Read More
8 Social Media Events to Attend
Add some of the UK’s leading social media and digital marketing events into your calendar for 2020.  With such a huge selection of incredible events across the country, it is often difficult to know where to start. But, don’t worry, we’ve done the research for you and can help you choose the best events for...
Read More
1 2 3