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Blog
TikTok recently launched TikTok For Business, including its new advertising platform, making it easier for brands to push targeted content to their desired audiences. As soon as it launched, our social advertising team wanted to get stuck in to see how the TikTok offering would compare to other social platforms. Why run a TikTok advertising...
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There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which ones to try or which ones would best suit your needs? And how do you know if they’re going...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. When community management is done right, it can do wonders for brand reputation. And the open, two-way nature of...
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OST has created a host of award-winning influencer marketing programmes in recent years, so we thought it was about time we shared some of our most successful B2B influencer marketing case studies. Here are three of our favourites, featuring technology brands you might just have heard of… #RefinitivSocial100 Refinitiv is a global provider of financial market...
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B2B technology influencer marketingr
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns and offering them genuine benefits for their involvement, tech brands are creating new marketing opportunities. At OST we’re lucky enough...
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Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
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Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard to know how to keep your team happy and motivated in such...
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With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come across? Is there any point in pushing marketing content? Update: for those who prefer watching rather than reading, I’ve added a video...
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Video Marketing 101: Where to start when everyone else is already ahead
We’ve heard it all before, video marketing can enhance your social media. To name a few, videos are known to drive more engagement, accentuate your brand by showcasing a unique perspective into the company, and can serve as a great tool in educating your audience on new products.  So, when the rest of your competitors...
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