Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us, we’ve been inspired by how some brands have reacted. Here are some fantastic examples of brand marketing and social media that we can all learn from.
Supermarkets who are helping those in need
In times like these, one of the greatest things we can offer as human beings is a helping hand. Although, preferably one that has been thoroughly cleaned and stays at least 2 metres away. Amid a wave of panic buying and stockpiling, supermarkets have taken a step towards ensuring those most vulnerable have access to essentials by offering a time slot dedicated purely to them.
On Friday 20th March we will be opening our stores from opening time to 9am to allow the most vulnerable, and those who support them, to shop and get what they need. Find out more: https://t.co/J84H2KNaPm pic.twitter.com/6hGADeV6HZ
— Asda (@asda) March 18, 2020
Our partner @nbrly helps us invest in our local communities. And right now, community has never been more important – so please check on your neighbours. We’re in this together. pic.twitter.com/l7EWauAAxo
— Aldi Stores UK (@AldiUK) March 21, 2020
Big names who are saying thank you to those on the frontline
While OST, like many other companies, are working from home, that is not possible for everyone. Particularly our NHS workers who, from cleaners to surgeons, are working tirelessly to keep our country as safe as possible from the coronavirus. Several brands are offering what they can to say a huge thank you to everyone who is putting themselves at risk to help others.
A few changes we're making to help those in the NHS. pic.twitter.com/CAYBLYGOg3
— John Lewis & Partners (@jlandpartners) March 22, 2020
This one is on us 💚 pic.twitter.com/gDLiZEuQi7
— Pret (@Pret) March 18, 2020
Brands who want to keep everyone entertained
With a lot of the nation now at home for the foreseeable future, there is a lot of adapting to do. Whether that is to working from home or to trying to keep little ones busy. Some brands have been pushing out some fun ways to brighten up our days.
1. Join a video call
2. Put your laptop at the far end of the room
3. Slowly edge backwards, about an inch a minute
4. Go further and further back
5. See how far you can get before anyone notices
— innocent drinks (@innocent) March 23, 2020
— Woodland Trust🌳 (@WoodlandTrust) March 23, 2020
Some brands are adapting their content to reflect the times
Unfortunately, business as usual is simply not going to work for many of us at the minute. While we’d all love to carry on as normal, some of our content will just not be relevant to audiences in the current climate, so you need to adapt your feeds. ASOS, for example, has retained its reputation of nailing its social media by making sure content is still accessible. ASOS is sharing fun posts and memes, as well as promoting loungewear and casual clothing rather than, say, evening attire.
Football teams are finding brand new ways to compete
COVID-19 has had a huge impact on the sporting world with most matches, games and events being cancelled for the next few months. That doesn’t mean that sports brands have just stopped in their tracks, however. A lot of football teams have been providing a bit of fun for their supporters by competing with each other in different ways.
An intriguing tactical battle comes to an end.
— Southampton FC (@SouthamptonFC) March 14, 2020
Every brand is different, and how we adapt is up to us, but it is clear that business-as-usual is not a tactic that will work for a lot of businesses during this pandemic. We hope you’re inspired to do something to help or even just to make your audience smile.
If you’re looking for more advice on how to adapt your social media marketing for coronavirus, our founder and Managing Director Luke Brynley-Jones has shared his expertise.