Is Facebook Charging for Links? What Businesses Need to Know

For businesses, Facebook has long been a useful way to direct audiences to their websites, whether that’s sharing a new blog, promoting an event or encouraging people to explore their products and services.

But for some businesses, that now comes with a price tag. Meta has recently introduced restrictions on how many external links certain Facebook Pages can share each month, with affected businesses being asked to pay for a subscription if they want to post more.

So, what’s actually happening, who’s affected, and how much could it cost?

Facebook Link-Sharing Restrictions: What We Know So Far

Meta is restricting how many external links some Facebook Pages can share in organic posts and comments. Affected accounts can share up to two link-containing posts or comments per month without a qualifying paid subscription, with higher allowances available through Meta One. However, the restrictions currently apply only to selected accounts.

Meta first began testing these restrictions in December 2025, affecting selected Facebook Pages and professional-mode accounts.

In September 2026, Meta introduced Meta One, a subscription service offering additional features, including higher link-sharing allowances. While the restrictions are already in place for some businesses, Meta hasn’t confirmed whether they will be extended to all Facebook Pages.

Is Facebook really charging businesses to share links?

Yes, some Facebook business Pages now need a paid subscription to share more than two organic link-containing posts or comments per month.

Affected Facebook Pages have a monthly allowance of two organic posts or comments containing external links. Once that allowance is used, businesses need an eligible paid subscription to continue sharing additional links.

Meta’s Facebook Help Centre guidance outlines the restrictions, while its September announcement introduces Meta One and the additional features available to subscribers.

Importantly, this isn’t a blanket change affecting every business on Facebook.

How much will it cost to share links on Facebook?

Meta One offers several subscription tiers, with different monthly allowances for organic link sharing.

According to Meta’s published guidance, the allowances for affected Facebook Pages are:

Subscription	Monthly organic link-sharing allowance
No subscription / Essential	2
Advanced	8
Expert	20
Max	Unlimited

These allowances apply to affected accounts and relate to organic link sharing, rather than paid Facebook advertising.

Meta lists its Advanced subscription as starting at $49.99 per month, although pricing and available features can vary depending on the account and location.

Businesses should check the subscription options displayed within their own Meta accounts for the most relevant pricing.

Can businesses just put links in the comments instead?

A fair question. Unfortunately, No. Putting links in Facebook comments does not necessarily avoid Meta’s restrictions.

For affected Pages, links shared in organic comments can count towards the monthly allowance too. So moving your website link from the post itself into the comments isn’t necessarily a way around the restriction.

There are some exceptions, though. Links included in paid social advertising don’t count towards the limit, and neither do links directing users to Meta-owned platforms such as Instagram, WhatsApp and Threads.

And if you’re hoping to save up your unused links for a particularly busy month, there’s another catch: allowances don’t roll over.

Does this affect every Facebook business Page?

No, Facebook’s link-sharing restrictions currently apply to selected Pages and accounts, rather than every business on the platform.

Meta has confirmed that the restrictions apply to selected accounts, and its Help Centre states that link-sharing limits may not apply to all Pages.

Some businesses have reported seeing notifications about their link allowances, while others can continue posting as usual.

If you haven’t received a notification, it’s worth checking your Page settings before assuming anything has changed.

What does this mean for businesses?

If your Facebook strategy involves regularly directing people to your website, it’s certainly something to keep an eye on.

Blog articles, event registrations, product pages and service information are all common reasons businesses share external links. For Pages affected by the restrictions, those links could now require a little more planning.

Two links a month won’t go particularly far for a business publishing several posts a week.

For now, we’d recommend checking whether your Page is affected and reviewing how often you use external links in your organic content. It’s also a good opportunity to revisit your social media strategy and consider which posts genuinely need to direct people to your website and which can deliver the information directly within the platform.

What’s next for Facebook link sharing?

Meta hasn’t confirmed whether these restrictions will eventually apply to all business Pages, or whether the current allowances will change.

As with most things Meta, there’s likely to be more to learn as the changes develop.

We’ll be keeping a close eye on official announcements and sharing updates as more information becomes available, so you can stay informed without having to decipher every new Meta notification yourself.

Is Your Social Media Strategy Ready for These Changes?

Social media platforms are constantly evolving, and changes like these can affect how businesses reach their audiences and drive website traffic.

At OST, we help B2B brands develop social media strategies that adapt to platform changes while keeping their wider marketing objectives in focus.

Talk to our team about your B2B social media strategy