Morning Talks
DigiConf introductions – 00:00 – 09:00
Luke Brynley Jones – B2B Digital Marketing Trends in 2021 – 09:00 – 20:00
Jo Geraghty – How to Manage a High-Performance Marketing Team Virtually – 20:00 – 41:19
Malin Liden – SAP Case Study: Cultural Change During a Pandemic – 41:19 – 1:04:11
B2B CMO Question Time – 1:04:11 – 1:32:27
Lunchtime Talks
Adele Ghantous – Marketing Transformation: Rebooting for Post Pandemic Growth – 00:00 – 19:10
Bev Burgess – ABM & Intelligent Marketing: Advanced Techniques for 2021 – 20:00 – 41:30
7 Challenges Marketing Ops Can (and Should) Solve For You Today – 42:02 – 1:12:11
Afternoon Talks
B2B Social Strategy Question Time – 30:20 – 59:00
David Schneider – Creativity From Silver Screen to B2B – 59:00 – 1:21:00
Employee Advocacy: How to Activate Senior Execs, Subject-Matter Experts, Sales Teams & More – 1:21:00 – 1:52:00
Phil Nottingham – How to Build a Lasting B2B Brand With Long-Form Video – 2:05:00 – 2:28:20
Samantha Noble – B2B Paid Media Lead Generation: Tools & Tactics to Drive Qualified Inbound Leads – 2:30:00 – 2:50:00
Jono Alderson – 4 Brand New Performance KPIs Which Will Make-or-Break Your SEO in 2021 – 2:50:00 – 3:16:50
Luke Brynley Jones – Closing Remarks – 3:16:50 -3:19:44
DigiConf Sessions
How to Nail Your B2B Content Strategy
Andy Lambert, ContentCal
How to Develop a Successful B2B Influencer Programme
Tim Williams, Onalytica
Why Localised Social Media is the Future for Global B2B
Stef Lait & Helen Sharpe, OST Marketing
How to Win at B2B Email Marketing Automation
Philip Storey, Enchant
How to Run Successful Virtual Events: 10 Lessons
Carolyn Morgan, Speciall Media
