In 2021 OST was commissioned by Intertrust, the UK-based trust and corporate management company, to build their presence as a leading player in financial services in the US.
Having run successful LinkedIn Live campaigns for several global tech companies, we knew how powerful they can be for building brand awareness. With this in mind, we planned our #PrivateFundsIndustryLive campaign to operate entirely within the LinkedIn ecosphere.
The campaign involved planning and running a series of of 4 high-profile LinkedIn Live events on Intertrust’s company LinkedIn Page. The events were promoted via an organic content campaign and LinkedIn advertising.
Each event featured a panel of experts, made up of Intertrust Group experts and financial service influencers. To set our events apart from the competition, we made sure they were effectively TV-quality.
OST managed the production from start to finish, including sending each speaker a studio-in-a-box, to ensure the highest quality video output. We streamed the live events, providing technical support and community management (for questions).
Results
#PrivateFundsIndustryLive drove a spike in brand awareness within Intertrust’s target sectors in the US and delivered an impressive 30% conversion rate on the event landing pages. In total the events attracted over 1,000 registrations and led to a significant increase in customer enquiries in the US.
