April 2016
A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company, Nissan, and airline, Aer Lingus. Here’s the low-down… Firstly, for those that don’t know – Conversocial is a social customer service tool and Synthesio is...
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SCSS16 social customer service training
This week I hosted the UK’s Social Customer Service Summit in London. If you don’t know it – it’s an unique event that brings together around 100 brands to discuss developments in social and digital customer service. This year’s attendees includes British Airways, Vodafone, Microsoft, IBM, Toyota, Pret, HP, Telefonica, Citi and Thompson Reuters –...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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