Month

March 2016
VMA Awards
We are delighted to announce that OST has won the Digital Marketing Award at the 2016 Veterinary Marketing Awards (VMAs). As you may know, using social media to help promote pharmaceutical products is far from easy. There are products you simply cannot talk about in a public forum – even if the actual product is for...
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Ikea AR app
Welcome back! In my last post on this topic, I explained the differences between Augmented Reality [AR] and Virtual Reality [VR] – if you haven’t read it, check it out here. This post will mainly be focusing on how these technologies are changing our interactions with those around us – both businesses and consumers alike....
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Last week, Instagram announced that a major change was coming. This change is to introduce and algorithm-driven feed. In Instagram’s own words: “to improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most“. This is a controversial step, though perhaps less so now than it would previously...
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Augmented Reality… Virtual Reality… what even is real anymore? We have seen so many of these different terms being bounced around on newsfeeds everywhere but what are they? What functions and opportunities do they offer? And is this really the future of how everyone is going to interact? Over the course of two blog posts,...
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