What does Instagram’s move away from a chronological feed mean for marketers?

Last week, Instagram announced that a major change was coming. This change is to introduce and algorithm-driven feed. In Instagram’s own words: “to improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most“.

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This is a controversial step, though perhaps less so now than it would previously have been. When Facebook introduced it’s Edgerank algorithm to its timeline back in 2009, it was greeted with statements of doom about the future of social networking.

Just a few weeks ago, Twitter launched it’s own algorithm (though initially as an optional switch), which also created a backlash. #RIPTwitter was soon trending and Jack Dorsey, Twitter’s CEO, was forced to publicly defend the move.

So, what was the reaction to Instagram’s news?

Well, it appears that once again, unsurprisingly, users aren’t happy. There has been a flood of posts on Instagram and Twitter showed people’s discontent at the news and an e-petition has been launched to prevent the change from happening. At the time of writing over 200,000 people had signed the motion to Keep Instagram Chronological. Extreme stuff.

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