The LinkedIn Growth Model:
How to Play the Algorithm and Win
For B2B marketers under pressure to deliver results, The LinkedIn Growth Model is a must-read. It provides a roadmap to making LinkedIn work – and making your marketing matter again.
The LinkedIn Growth Model is available to purchase on Amazon!
Making LinkedIn work for you
The LinkedIn Growth Model debunks the biggest myth that exists around LinkedIn: that organic page growth is impossible.
The LinkedIn problem
Most company LinkedIn Pages are a waste of time. Businesses are spending heavily on ads while publishing ‘safe’, low-impact content that delivers ever diminishing returns. New data has given us deeper insight into how the LinkedIn algorithm works – and how we can use this knowledge to successfully grow a company page.
The growth playbook
This book reveals a practical, proven approach to driving performance growth on LinkedIn – not through more budget, but through smarter strategy. Citing first-hand experience from some of the world’s biggest B2B brands, it explains how companies are rethinking how they manage their LinkedIn Pages – and achieving double-digit growth.
Key takeaways
- How the LinkedIn algorithm works
- How to create engaging content that drives growth
- A framework to boost organic reach and reduce paid reliance
- What’s causing the problem, and why it persists
- How to overcome internal resistance and play it less safe
The LinkedIn Growth Model
Available to purchase on Amazon
For B2B marketers under pressure to deliver results, The LinkedIn Growth Model is a must-read. It provides a roadmap to making LinkedIn work - and making your marketing matter again.
About the author
Luke Brynley-Jones is the founder and Managing Director of OST, the B2B social agency. One of the co-founders of etribes.com, a social network that pre-figured Facebook, Twitter, or even YouTube, Luke has been pushing boundaries in social media for nearly 30 years.
Always on hand to dispel social media guff, he specialises in explaining social to sceptics, often in board rooms. Recently, this has meant going deep into LinkedIn. Not the polished, corporate version you see in your feed, but the plumbing – the hidden rules that dictate reach, engagement and growth.
Over the past three years, Luke and his team at OST have turned this insight into a practical, proven model for LinkedIn Page growth. This tried-and-tested approach is already used by many B2B brands, it proves you don’t need to throw money at LinkedIn ads to get results.