We brought VEV closer to the realities of the sector by showcasing real projects through on-site content and using short-form video to simplify complex ideas. We elevated expert and leadership voices to deliver credible insights and position VEV as a guiding authority, while expanding reach through targeted Thought Leader Ads to priority audiences.

The result was a content ecosystem designed not just to inform - but to demonstrate VEV’s role at the forefront of the transition.

We spotlighted VEV’s partnership with a major UK transport operator by capturing real activity on-site - bringing audiences into the day-to-day reality of depot electrification. By focusing on the people behind the project and the operational detail, the story moved beyond high-level messaging and made the transition tangible, credible and relatable.

Alongside this, we developed insight-led video content featuring VEV’s eMobility Product Lead, translating complex electrification data into clear, engaging narratives. Timed to align with a key industry event, this content not only drove digital engagement but also fuelled conversations in the room - connecting online storytelling with real-world impact.

By shifting to a more human, insight-driven approach in the the first 12 months, VEV saw a step-change in performance across both organic and paid activity.

Engagement rates at 500% above industry average

350% increase in organic impressions

150% growth in organic link clicks

Paid media efficiency with CPC at less than 50% of industry benchmarks