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Theme 1: Strategy & Innovation
- B2B Digital Marketing in 2021
- How to Manage a High-Performance Virtual Marketing Team
- SAP Case Study: Cultural Change During a Pandemic
- B2B CMO’s Question Time
- Why Localised Social Media is the Future for Truly Global B2B Companies
- Marketing Transformation: Rebooting for Post-Pandemic Growth
Theme 2: Technology & Data
- ABM & Intelligent Marketing: Advanced Techniques for 2021
- How To Win at B2B Email Marketing Automation
- 7 Challenges That Marketing Ops Can (and Should!) Solve For You Today
Theme 3: Social & Creative
- How to Nail Your B2B Content Strategy
- B2B Social Strategy Question Time
- Creativity From Silver Screen to B2B
- Employee Advocacy: How to Activate Senior Execs, Subject-Matter Experts, Sales Teams & More
- How to Run Successful Virtual Events: 10 Lessons from the Bleeding Edge
- How to Develop a Successful B2B Influencer Programme
Theme 4: Search & Paid