Month

September 2021
A still, from B2B social media podcast, B2B Bites Back!
Key learnings: B2BBitesBack – Ep01: social strategy B2B social media has accelerated at a rapid pace over the last few years. We’ve launched our own dedicated B2B social media podcast, #B2BBitesBack, to cover and investigate key topics from within the industry.  We’ll be joined by some of the biggest names within B2B marketing who will...
Read More
Measurement in B2B social media
OST’s Guide to B2B Social Media Measurement It’s rather painful to say, but I’ve been writing about B2B social media measurement for over 20 years now and one fact remains: it never gets any easier. That said, some things have moved in our favour.  Senior execs today have a greater understanding and appreciation of the...
Read More