Global social media marketing for Dell Technologies
Dell Technologies approached OST with a challenge: how to raise awareness of its B2B product suite (excluding laptops) among busy IT decision-makers across EMEA.
5,000,000
Impressions on LinkedIn
15,000
Key account engagements
Dell's full hybrid workspace
While Dell is known for its market-leading laptops, its high-quality peripherals – monitors, keyboards, and headsets – are less widely recognised. With hybrid working on the rise, Dell saw an opportunity to position these products as essential to the modern workspace.
Like many B2B tech brands, Dell Technologies had traditionally focused on digital advertising and trade shows. But with the surge of LinkedIn activity due to home working, Dell’s EMEA Marketing Manager, Larissa Athey, identified an opportunity to take an innovative approach through social media.
Over two months, OST collaborated with Dell’s EMEA team to launch #DellTogether, a LinkedIn-driven, multi-language influencer campaign. Running for six months across six key European markets, the campaign elevated Dell’s hybrid working tech through expert-led discussions and targeted promotion.
OST’s European Account Managers worked with local Dell teams and selected influencers to host five high-quality virtual discussions. Our creative and advertising teams then amplified the campaign, engaging Dell’s top 5,000 priority companies across the region.
By combining influencer-led discussions with targeted advertising, OST helped Dell cut through the noise, positioning its hybrid workspace solutions at the forefront of industry conversations.
#DellTogether was a resounding success, delivering exceptional reach and engagement across EMEA. The campaign generated millions of impressions, sparked 15,000 LinkedIn interactions from IT decision-makers, and directly contributed to an increase in sales enquiries.
6 Countries
5M Impressions on LinkedIn
15,000 Key account engagements
5 Languages
“We partnered with OST with the objective of launching a fresh, innovative campaign. To this end the agency’s expertise in B2B social media was essential. On top, the campaign required EMEA-wide coverage and the ability to execute the same framework and content approach in multiple countries & languages. OST worked closely with the Dell Technologies team, demonstrating great orchestration and team spirit. The campaign delivered strong results, outperforming the initial forecasts.”
Larissa Athey,
Senior Marketing Manager, Dell Technologies
