Tag

social media management
Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. Social media gives brands the opportunity to connect with their audience on a more personalised level, but it’s essential...
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How will COVID change your digital marketing strategy for 2021
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social media strategy for coronavirus. With social media usage spiking and brand engagements dropping, marketing strategies needed...
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6 Ways to create inclusive content
Before we get started, we want to make it abundantly clear that creating inclusive social media content is not a social media strategy, it’s a value. Unfortunately, due to age-old norms and outdated thinking, there is a drastic case of misrepresentation on social media. So, instead of being part of the problem, be part of...
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With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come across? Is there any point in pushing marketing content? Update: for those who prefer watching rather than reading, I’ve added a video...
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Instagram social media management
Engaging with, and building communities is a key aspect of social media management across all platforms, but especially on Instagram. Boasting features that no other platform offers and with social media giant, Facebook, behind it, Instagram is a no-brainer for our consumer clients and many of the B2B brands we work with. Instagram has evolved...
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customers on social media
Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to name and shame those same brands, so be wary – it doesn’t take much to sway others away from you. It blows...
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