Tag

Instagram marketing
Instagram Stories
There are hundreds, if not thousands of Instagram story enhancement apps floating around that claim they can ‘take your Instagram Stories to the next level’, which in principle sounds great, but how do you know which ones to try or which ones would best suit your needs? And how do you know if they’re going...
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5 of the smartest ways to use Instagram marketing
877.5 million. That’s how many people are predicted to be using Instagram daily in 2020. There’s no doubt Instagram is a vital platform for brands, but if you’re not keeping your profile up-to-date and providing your audience with real value, you’re unlikely to be reaping the rewards. So, how about some innovative ideas to freshen...
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Instagram features to focus on in 2020
Introducing the fourth in a series of blog posts brought to you by OST Marketing. In this chapter, our Account Manager and micro-influencer, Esther Wyse shares her favoured Instagram features and how to harness them as a part of your social media strategy for 2020. Download the ebook for the full 2020 social media marketing...
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OST Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10cal Jelly Hartley’s 10cal Jelly is a fun, delicious, low-calorie treat, popular among those looking to lose weight. Hartley’s enlisted OST to run a social media campaign to promote...
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Instagram social media management
Engaging with, and building communities is a key aspect of social media management across all platforms, but especially on Instagram. Boasting features that no other platform offers and with social media giant, Facebook, behind it, Instagram is a no-brainer for our consumer clients and many of the B2B brands we work with. Instagram has evolved...
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Byte logo
It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should also pay very close attention. First, though, for those with short memories, why all the fuss about Vine? At it’s height, Vine was the most...
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influencer marketing tips
Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to boost sales. As a social media agency, we strive to meet our clients’ requirements when working with influencers. However, it’s also crucial to zoom in...
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Instagram marketing 2016
The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre, more than 26% of adult internet users are now logging into Instagram on a monthly basis. If you’re still uncertain about the opportunities that Instagram...
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Instagram top posts
After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they are engaging with it. From a business perspective, we expect Instagram Insights to help us to make a stronger case for...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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