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Coronavirus strategy
How will COVID change your digital marketing strategy for 2021
In March 2020, when the pandemic was peaking in the UK, we received an influx of requests for guidance on digital marketing and social media strategies. We published a blog and video on how you should adjust your social media strategy for coronavirus. With social media usage spiking and brand engagements dropping, marketing strategies needed...
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Nobody ever plans for a once-in-a-century pandemic, on a personal level or a business level. While businesses are constantly having to adapt to the current climate to keep on top, some trends and challenges can be predicted, and some completely take us by surprise. Like a pandemic, for instance. While COVID-19 changes everything around us,...
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Working from home
Due to a little pandemic you may or may not have heard of, most of the country is currently working from home. For many people, this is an entirely new way of working, and for business owners and managers, it can be hard to know how to keep your team happy and motivated in such...
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With Coronavirus throwing marketing and communications into disarray, we’ve received a string of requests for guidance on how brands should respond on social media. What should they post? How will their messaging come across? Is there any point in pushing marketing content? Update: for those who prefer watching rather than reading, I’ve added a video...
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