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B2B marketing archives
Trying true creativity in B2B marketing can sometimes feel like a mission impossible.  Whether you’re faced with making a product that really isn’t that exciting seem exciting, or you just need to up your game when it comes to stopping scrolling thumbs, we have got a real treat for you.  Actor, a comedian, and director...
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The 5 best B2B Marketing Conferences
Why attend a B2B marketing conference this year? Engage with experts on a personal level, attend workshops and sessions that you’re actually interested in, get a different point of view, and network with like-minded individuals in the industry, are just some of the opportunities on offer at B2B marketing conferences.  Some conferences are planning to...
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B2B brands have not been looking at Facebook Groups: they should be.
Social media platforms are in constant competition with each other to delight users with the next big thing. From Twitter Fleets to Instagram Reels, each platform is trying to absorb and recreate each other’s features, but there are still some untapped existing opportunities to take advantage of.  Facebook Groups can be an invaluable marketing and...
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We turned DigiConf into a virtual event. These are our lessons learned.
Hosting a virtual event is a great way to show your company’s thought leadership in one chosen topic or many topics. We hosted DigiConf in July 2020, which we originally set out to be an in-person event in March 2020 but due to COVID-19, we had to quickly adapt our strategy to meet the government...
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DigiConf 2020
On 7th July OST is hosting DigiConf, a new B2B marketing conference that aims to provide B2B digital marketers with a 1-day update on the latest digital marketing strategies, ideas and techniques. We’ve invited a team of the UK’s smartest B2B minds to share their tips for innovating and driving stronger results during 2020/21. Can...
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At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes are brands and influencers looking to achieve? When first looking at this topic many brands automatically assume that influencers are looking for payment and a...
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