Luke Brynley-Jones

One of the UK’s most respected social media consultants

With over 18 years of social media experience, Luke combines a strategic approach to marketing with a wealth of first-hand knowledge. Back in 2000, before Facebook, Twitter, YouTube or Myspace existed, Luke was working with global organisations to enable them to develop thriving online communities and blogs.

In 2001 Luke co-founded, one of the UK’s first social networks, offering users a personal live-stream, with photo and file-sharing. After etribes was acquired in 2004, Luke went on to head up the product team at Trutap, the innovative messaging app, which rapidly acquired 300,000 users and helped pave the way for a generation of messaging apps.

In 2009 Luke launched Our Social Times to help educate social media professionals on marketing, monitoring and measurement techniques. Over three years Our Social Times ran nearly 30 conferences across Europe and the US, featuring experts such as Brian Solis, Chris Brogan and Giles Palmer (Brandwatch founder).

From this melting pot of ideas – OST was formed.

As Managing Director, Luke provides our clients with strategic consultancy and vision. A popular social media speaker and conference keynote across the UK and internationally, Luke speaks with wit an insight on topics ranging from social media measurement to influencer marketing and social customer service. He is a regular commentator on BBC radio and was an invited TEDx speaker in 2015.

Follow @lbrynleyjones on Twitter 

Connect with Luke on LinkedIn


OST provided me with practical insight on how to develop and execute a social media strategy that is aligned to my business goals. Luke is a pleasure to work with and I would recommend OST to anyone.

Paul Williamson
VP, General Manager, IoT Device IP - ARM

As a senior advisor to the industry, Luke is a ‘go to’ person. Ahead of the curve, able to spot the bogus from the genuine, he is someone you should find a reason to bump into if social matters to you.

Martin Hill-Wilson
Customer Service, CX & Engagement Strategist - Brainfood

Luke was a fantastic speaker who delivered a highly engaging presentation. I have no hesitation in recommending him and hope to work with him again soon on future projects!

Lesley Wood
Consultant - Targeting Innovation