Live streams and webinars are a brilliant way for B2B businesses to share their expertise, and connect with potential customers. That’s why in 2021, we launched the #PrivateFundsIndustryLive campaign with Intertrust Group.
The campaign consisted of 4 LinkedIn Live events and aimed to position Intertrust as a thought leader in the Financial Services industry. Each event, hosted live on Intertrust’s company LinkedIn Page, featured a panel of experts, made up of Intertrust Group employees and financial services influencers.
To set Intertrusts’ live streams apart from the competition, we made sure that they were TV-quality. This was achieved through green-screen backgrounds and high-quality microphones, which our team helped to set up virtually with the panelists. We were also on hand to monitor the stream and its comments on the day.
The first Linkedin Live event in the series looked at “Decoding the European Funds Environment”. This live stream received almost 700 total event acceptances with over 2,300 people landing on the event page (an almost 30% conversion rate).
By the end we had over 270 views of the live, and 185 total viewers, meaning that we had a very minimal drop-off during the stream. This was great to see, as it confirmed that the content produced was high-quality, and engaging for the audience.